Fab­ri­cated Trans­ac­tions Un­ac­cept­able

Bei­jing Youth Daily Oc­to­ber 13

Beijing Review - - This Week People & Points -

The He­nan Pro­vin­cial Ad­min­is­tra­tion for In­dus­try and Com­merce has re­cently busted a ring which faked trans­ac­tions for ven­dors on ecom­merce web­site JD.com in order to at­tract more cus­tomers. Dur­ing ap­prox­i­mately two years, the fraud­sters fab­ri­cated nearly 5 mil­lion trans­ac­tions, worth over 1.7 bil­lion yuan ($252 mil­lion), for some 2,000 ven­dors.

Fal­si­fy­ing page view and trans­ac­tion num­bers mis­leads po­ten­tial cus­tomers. Although the prac­tice can be prof­itable for on­line ven­dors, it se­ri­ously dam­ages their im­age if ex­posed.

Con­tin­u­a­tion of the il­le­gal prac­tice hin­ders the devel­op­ment of the e-com­merce in­dus­try and jeop­ar­dizes the sur­vival of on­line re­tail­ers.

To con­front the prob­lem, leg­is­la­tion needs to be im­proved to spec­ify pun­ish­ments for on­line fraud, and law en­force­ment should also be strength­ened.

Mon­i­tor­ing num­bers of e-stores should be strength­ened, and in­ves­ti­ga­tions should be con­ducted into shops with un­usu­ally high traf­fic.

Suc­cess­ful com­pa­nies around the world reap prof­its through hard work. Com­pa­nies that wish to at­tain wealth overnight through cheat­ing are bound to fail.

In­ter­net com­pa­nies rep­re­sent an im­por­tant av­enue for China’s on­go­ing eco­nomic re­struc­tur­ing. Great at­ten­tion should be at­tached, there­fore, to com­bat­ing on­line fraud, be­cause it can detri­men­tally af­fect the emerg­ing In­ter­net in­dus­try at large.

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