Hisense Becomes FIFA Sponsor

Chinese electronics giant Hisense announced on April 6 its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.

As an official FIFA World Cup sponsor, Hisense will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup, reaching more than 200 countries and regions in the process and enhancing the brand’s international exposure.

Hisense will be able to associate its logo with the forthcoming major FIFA events, as well as numerous other rights that include access to advertising boards in stadiums, onscreen credits and other creative marketing opportunities on and off the pitch during the events.

Liu Hongxin, President of Hisense Group, sees the FIFA World Cup as one of the most significant sporting events in the world, rivaled only by the Olympic Games. For Hisense, sponsoring the prestigious tournament not only serves as a massive marketing opportunity for the brand, but also as a crucial, strategic initiative for the entire enterprise.

“Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships,” said Liu at a joint press conference held with FIFA on April 6.

Additionally, Hisense will offer its technical expertise and products throughout the 2018 FIFA World Cup while also engaging in a joint R&D initiative with FIFA to further push the boundaries of display technology.