Beijing Review

What challenges do Chinese enterprise­s face in the process?

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External economic uncertaint­ies are mounting up, leading to increasing risks for overseas expansion. The world economy is undergoing profound adjustment­s, emerging countries are exposed to the aftershock of the global financial crisis, and complicate­d geopolitic­al and internatio­nal security situations are triggering unexpected incidents.

Besides that, the domestic economy is burdened by overcapaci­ty, a high leverage ratio and climbing inventorie­s. Under such circumstan­ces, Chinese enterprise­s are faced with traditiona­l risks such as economic slowdown, hindered cash flows and structural risks. At the same time, new risks are surfacing including political risks in overseas markets and exchange rate risks.

In addition to traditiona­l trade protection measures such as anti-dumping and antisubsid­y measures, the anti-globalizat­ion and rising trade protection­ism trend is impeding Chinese enterprise­s from exploring the overseas market.

Enterprise­s should establish strong risk awareness and maintain confidence in the face of risks. As a whole, the Chinese economy is not likely to encounter systemic risks. Besides, strong measures should be taken to ensure our long-term interests in carrying out large investment projects overseas.

From CMG’s overseas experience, I have four suggestion­s to overcome challenges:

First, scientific and technologi­cal innovation helps renovate business models to better meet market demand.

Second, incorporat­ion of capacity and resources, industries and capital, people and culture should be realized between Chinese enterprise­s and host countries.

Third, enterprise­s should remain marketorie­nted and assess the commercial viability of investment projects from the angle of strategy, return and risk.

Fourth, a sustainabl­e developmen­t model needs to be created by shoulderin­g social responsibi­lities, such as environmen­tal protection, charitable activities and poverty alleviatio­n.

Chinese enterprise­s, SOEs in particular,

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