Copy­right Pro­tec­tion

Le­gal Daily Au­gust 25

Beijing Review - - THIS WEEK -

The Hangzhou In­ter­net Court, set up last year for the ad­ju­di­ca­tion of e-com­merce and In­ter­ne­tre­lated dis­putes, ruled on Au­gust 20 that two Chi­nese com­pa­nies must pay com­pen­sa­tion of 150,000 yuan ($22,016) to En­ter­tain­ment One UK Ltd. and Ast­ley Baker Davies Ltd. for pro­duc­ing and sell­ing a toy kitchen set un­law­fully us­ing Peppa Pig’s im­age.

The two Bri­tish com­pa­nies, which co-own the Peppa Pig an­i­mated TV se­ries, have reg­is­tered their copy­right to the char­ac­ter in the United States and China.

Ju­fan Ltd. in Shan­tou, south China’s Guang­dong Prov­ince, pro­duced the kitchen set, while Shan­tou-based Jiale Toys In­dus­trial sold the kitchen set on Taobao, a busi­ness-to-con­sumer web­site owned by e-com­merce giant Alibaba, with­out the li­cens­ing of the copy­right own­ers. They were or­dered to shoul­der their le­gal re­spon­si­bil­i­ties and pay for their in­fringe­ment.

The rul­ing shows China’s re­solve to pro­tect in­tel­lec­tual prop­erty rights (IPR) in ac­cor­dance with the law and sends a sig­nal to those who steal copy­rights from abroad.

As a con­tract­ing party to a num­ber of in­ter­na­tional con­ven­tions on IPR pro­tec­tion, China must obey the stip­u­la­tion of the con­ven­tions. Oth­er­wise, the coun­try’s in­ter­na­tional im­age will be dam­aged.

The open trial of the case in Hangzhou will serve to pre­vent other com­pa­nies from com­mit­ting sim­i­lar of­fenses and im­prove China’s in­ter­na­tional im­age as a com­mit­ted pro­tec­tor of IPR.

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