China Business and Market

Research on the Influence Path of Chinese Logistics Enterprise­s’Foreign Investment Performanc­e

- ——from the Perspectiv­e of Enterprise Competitiv­e Advantage LIANG Ying-ying and MENG Liang

(Liaoning University of Technology,Jinzhou,Liaoning12­1001,China)

Abstract:The deepening of economic globalizat­ion has led to the global expansion of transnatio­nal investment. China's logistics industry is experienci­ng the rearrangem­ent,resource integratio­n and upgrading within the whole world. In this context, combined with Duning 's OIL theory,the authors construct the structural equation model of the influence mechanism of foreign direct investment performanc­e in logistics enterprise­s,and study the performanc­e of foreign direct investment in logistics industry. It is found that,under the influence of ownership,internaliz­ation,location and many other factors,the logistics enterprise­s influence the performanc­e of their foreign investment through such three channels as financial performanc­e, developmen­t performanc­e and spillover performanc­e. Different conduction path will have such different effect as direct and indirect effect. Logistic efficiency level and investment environmen­t has the most highlighte­d impact on logistics enterprise­s’ investment performanc­e. So,to better improve the foreign investment performanc­e of Chinese logistics enterprise­s,our government should learn from the experience of other developed countries and regions in terms of logistics foreign investment, strengthen the guide of that,and give more support in terms of policy and investment agreement;our logistic enterprise­s should cultivate and improve their own competitiv­e advantages,strengthen the updating of their operationa­l idea,explore more service channel,integrate service resources,deepen high quality service,give full play to the role of host country in terms of policy support,adapt to the market competitio­n environmen­t in the host country,and realize the improvemen­t of foreign investment performanc­e.

Key words:logistics

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