The Big Circulation of The Belt and Road and the “Going Out” of China’s Circulation Industry
The Secretariat of G301，The Editorial Department of China Business and Marketing2
（1.China Circulation G30 Forum，Beijing100006，China；2.The Periodical Office of China Business and Marketing，
Beijing101149，China）
Abstract：The big circulation of the Belt and Road is the intrinsic driving force of economic globalization；in globalization brought by big circulation，platform economy is becoming the important subject that will lead the future business pattern. Facing opportunities and challenges，China’s circulation industry should further accelerate reform and opening up according to such five development concepts of“Innovation，Coordination，Green Development，Opening Up，and Sharing”. First，we should take the improvement of effective supply level as the core of transformation and upgrading，make innovation in business type，operation pattern，organization form，and channel，improve the environment of business，improve the level of service，foster the culture of business，accelerate the development of brand building，and continuously improve our competitiveness and power of speaking； second，we should accelerate our step of“going out”，involve it into the national strategy of the Belt and Road，take policy communication as the leading factor，and strengthen top design，and promote the establishment of international trade new system and world service new pattern that should be suitable to China’s position as a big country；and third，we should establish the Belt and Road and global logistic and supply chain system，continue to reduce logistic cost，accelerate the integration of logistic resources，rebuild the logistic process，and improve the level of intensification，modernization and efficiency of logistics.
Key words：the Belt and Road；big circulation；globalization；online Silk Road；Silk Road supermarket；supply chain