Concept,Research Framework and Trend of “New Retail”

China Business and Market - - CHINA BUSINESS AND MARKET - YAN Zhang-hua1 and LIU Lei2

[2] . [EB/OL].(2017- 06- 28)杨召奎 消费升级呈四大特征[2017-07-25].http://news.youth.cn/jsxw/201706/t20170628 _10181106.htm.

[3]陈祺欣.美国今年第12

家零售商宣布破产中美实体零售[EB/OL].(2017- 06- 28)[2017- 07- 25].http://纷纷转型news.iresearch.cn/content/2017/06/268930.shtml. [4]郑贵华,李呵莉.实体零售业转型“新零售”过程中的问题

及对策研究[J].经济论坛,2017(5):72-75.

[5]钱丽娜“. O2O OinO[J].商学院,2017(Z1):

新零售”,从 到

90-92. [6]中国流通三十人论坛秘书处,《中国流通经济》编辑部.从阿里与百联“联姻”看“新零售”[J].中国流通经济,2017 (3):124-128.

[7]洪涛“.新零售”与电商未来趋势[J].商业经济研究,2017

(8):52-55.

[8]BUILDERCH,BANKESSC.Artificial societies:a concept for basic research on the societal impacts of information technology[EB/OL].[2017-07-20].https://www.rand.org/con⁃ tent/dam/rand/pubs/papers/2008/P7740.pdf. [9]王飞跃.平行系统方法与复杂系统的管理和控制[J].控制

与决策,2004(5):485-489. [10]王飞跃.人工社会、计算实验、平行系统——关于复杂社会经济系统计算研究的讨论[J].

复杂系统与复杂性科学,2004(4):25-35. [11]里夫金.零边际成本社会[M].北京:中信出版社,2014:

30-33.

责任编辑:陈诗静 (1.Harbin University of Commerce,Harbin,Heilongjiang150028,China;2.Harbin Normal University,Harbin,

Heilongjiang150025,China)

Abstract:New retail is not only a conceptual innovation;it means the emerging new things in the retail industry,namely taking consumers as the center,obtaining all-round data,and improving the efficiency of retail in the form of online and offline integration. The existence of new retail is based on the increasingly developed and perfected technolog and Internet infrastructure; and problems with the development of retail industry also trigger the existence of new retail. New retail related research needs new marketing theories to re-build the relationship among people,goods and freight yard based on such dimensions as new business type,new people,new brand and new technology. The future development of new tail will further realize labor division and cooperation based on the parallel social framework, further realize the digitization of production relation and the zero marginalization of selection cost,right protection cost and transaction cost;and it will always abide by the basic framework of “production relation should be suitable to productivity”.

Key words:new retail;marketing theories;parallel society;digitization;transaction cost

Newspapers in Chinese (Simplified)

Newspapers from China

© PressReader. All rights reserved.