Integrated Development of Manufacturing and Retail Industry Based on Big Data：Mechanism and Path

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责任编辑：方程

（Nankai University，Tianjin300071，China）

Abstract：The integrated development of manufacturing and retail industry based on big data fits well with the new pattern in the internet economy era，which is characterized by integrated development and collaborative innovation of production， circulation and consumption. It will promote the reconstruction of value chain，and become a significant new driving force for China's economic development and a new fulcrum of China's supply- side structural reform. The retail industry promotes the upgrading and transformation of manufacturing industry on the basis of deep analysis of big data on consumer demand，and then optimizes the supply-side as a whole. While the rapid response，flexible manufacturing and cost control of manufacturing firms， in turn，forms support for the retail industry. The integration mechanism runs through the whole industry chain，such as R&D innovation，production processing，warehouse logistics and marketing and sales services，which can effectively shorten the innovation cycle，meet the individual needs of consumers，reduce the cost of supply chain and ensure product quality from the source. Big data is a link of the integrated development of manufacturing and retail industry. As technological progress speeds up， the distance between vision and reality of integrated development of retail and manufacturing industry will continue to shrink，the future development path of integration needs to strengthen consciousness of integrated development，establish big data sharing platform，promote the retail industry to be productive services industry and manufacturing firms to accelerate flexibility， reconstruct industrial chain taking consumption as the orientation，and focus on providing better products and services to meet people’s ever-growing needs for a better life.

Key words：big data；manufacturing industry；retail industry；integrated development；path