CHINA BUSINESS AND MARKET
April 2018，Vol.32，No.4
□ Special Contribution
3 The Development of China’s Logistics Industry during the Past 40 Years of Reform and Opening Up and
the Outlook of That ................................................................................................................................. DING Jun-fa □ Circulation Research
18 Retail Organizations’Response to the Heterogeneous Consumers’Demand and the Match between Them ......
............................................................................................................................................................ HUANG Yu-ting 31 Transaction Costs and the Business Mode Evolution of Retail Industry ...................................... WANG Fei-long □ Modern Logistics
40 Service Innovation and the Operation Performance of Logistic O2O Platform ................................... GENG Yong 49 Reliability Analysis of Logistics Service Supply Chain System Based on Fuzzy Bayesian Networks ...................
........................................................................................................................................ CAI Chao and LIU Yan-qiu □ Electronic Commerce
59 The Influencing Factors of the Employment Quality of Agricultural Products Online Retailers ...........................
............................................................................................................................ LIAO Shan-shan and QIU Xin-guo 70Research of Rural E-business Logistics Mode Selection Based on Profit Maximization ........................................
.......................................................................................................................... HUA Hui-ting and HAO Yuan-xiao 77A Study on Quality Factors of B2C E-commerce Website Based on Kano Model ...............................................
............................................................................................................................. JIN Chun-hua and GAO Jun-shan □ Forum on Economy and Trade
85 Research on Building a New Model of Major-country Relationship between China and the United States and the Development of the World Economic and Trade Pattern under the Background of the Belt and Road Initiative .................................................................................................................................... DU Yong-hong 94 The Characteristics，Measurement and Development of China's Consumption Upgrade ......................................
................................................................................................................................... HUANG Jun and LI JI- Kai 102 Research on the Connectivity of Software Infrastructure of the Belt and Road Initiatives ............ HU Guan-zi □ Enterprise Management
110 Research on the Influencing Factors of Public Participation Behaviors in Crowdsourcing Logistics Based
on TAM Model ................................................................................................................................. QIU Hong-quan 120 User’s Adoption Intention of Mobile Personalized Recommendation Based on Theories of Perceived Value
and Privacy Concern ............................................................................................ LI Bao-ku and GUO Ting-ting