CHINA BUSINESS AND MARKET
May 2018，Vol.32，No.5
□ Electronic Commerce
3 Predicament of Big Data Collection on Internet Platform and Exploration of New Development Paths ...............
.......................................................................................... SONG Yuan-fang，FENG Shao-wen and SONG Li-feng 12 Research on the WOM Publisher's Behavior and Influence Evaluation In the Virtual Community of E-commerce
............................................................................................................ LU Mei-li，YAN Yu-fei and CAO Cui-zhen □ Modern Logistics
22 Appraising Fresh Food Logistics Capability of E-commerce Enterprises ................................................................
............................................................................................................................. LIU Jian-xin and WANG Ke-shan 32 Research on Container Sharing Model Based on Blockchain ............................. LIU Wei-rong and ZHEN Hong □ Enterprise Management
43 Research on Risk Control of Inventory Financing Considering the Income of SMEs ........................ Task Group 54 Measurement of Accounting Information Consistency and Its Impact on Corporate Debt Financing ....................
.................................................................................................................................. FAN Shao-jun and CHEN Juan □ Forum on Economy and Trade
64 Multiple Goals of Cross-border E-Commerce Policy and Synergy Approach .................................... ZHANG Hao □ Marketing Management
75 Research on the Influential Factors and Mechanism of Consumer Channel Migration between Online and Offline
.............................................................................................................................. CHEN Li-bin and TIAN Xiao-ran 84 The Mechanism Research of the Internet Customer Loyalty Influence under the Service Failure Situations ......
............................................................................................................................................................................ QIU Li □ Market Analysis
97 Analysis of Chinese Leverage Structure ................................................................. TANG Zi-long and YI Lu-xia 108 The Last Research Progress and Future Prospects of the Platform Business Model ................. ZHU Fang-fang □ Economic Laws
118 Research on Legal Issues of Express Collection in the “Last-Mile” of Logistics Distribution System
........................................................................................................................................................................... SU Jin