The Last Research Progress and Future Prospects of the Platform Business Model

ZHU Fang-fang

（Graduate School of CASS, Beijing102488，China）

Abstract：Under the background of new normal, platform business model can continuously provide users with high-quality products from the supply side, which will in turn gradually improve enterprises’performance, drive economic growth, and explore new space for economic development. At present, the establishment of platform business model has become the first choice for many enterprises to gathering domestic and foreign resources, give full play to the role of Internet effect, and realize the win-win situation. And the related research focus of the platform business model has been shifted from the bilateral market perspective to the increasingly complex multilateral market perspective. The platform business model including multiple groups such as platform providers，users，suppliers and complements has become a research hotspot. The latest research shows that the framework of platform business model value system is expanded from such four aspects as value proposition， value network， value maintenance and value realization. There is the nonlinear value logic relation in platform business model, which includes several value main bodies, pays attention to the joint development, coexistence, and co-fusion among different stakeholders, and has the competitive advantages brought by the Internet effects. This model emphasizes users’selfishness, platform providers’function of enterprise, market and“government”. The future research should focus on the value creation process of different models, and such problems as governance, application under the background of new technology group, cross-boundary competition, governments’ supervision in the rise of this model, self-governance, and balance.

Key words：agricultural products；supply chain construction；new technology；big data