The Challenges and Countermeasures of Digital Trade in China

Abstract：Currently，the Internet leads the digital economy by digitalizing traditional sectors and creating new business models. Global trade is being led and driven by digital trade. The digital trade is gradually expanding from the service industry to the manufacturing industry，and the transformation path is toward digitalization and intellectualization. Digital Trade is a new type of business form，which is driven by the rule of system innovation，the platform of management innovation and the digitalization of technology innovation. The Digital Silk Road in the 21st century，the 5G era，the G20 Hangzhou summit，the powerful Internet market and the huge e- commerce market provides digital trade with development opportunities. And the development of digital trade in China is also facing such three challenges as system innovation，management innovation and technology innovation. Finally，some suggestions are given：in the practice of digital trade，we should fully learn from the experience of developed countries，make good use of international cooperation platform，and formulate digital trade rules through multilateral negotiation；we should formulate management policy，strengthen the management of digital trading platform；and we should oppose platform monopoly，give small and medium- sized platforms flexible management，encourage competent platforms to carry out collaborative innovation，break through management bottlenecks，and realize intelligent management through innovation.

Key words：digital trade；digital content；digital empowerment；digital economy