The Legal Issues and Regulatory Optimization about the Social E-commerce
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责任编辑:方程
(School of Criminal Justice,China University of Political Science and Law,Beijing 100088,China) Abstract:With the traditional e- commerce encountered development bottlenecks,as a derivative form of e- commerce economic model,social e- commerce has achieved rapid development in recent years. The social e- commerce can be broadly classified into four categories,namely,buy- to- share social e- commerce,member distribution- based social e- commerce, content-sharing social e-commerce and community group-purchased social e-commerce. While the social e-commerce platform has the attributes of private law and is in an equal legal relationship with other subjects in the platform,it also needs to cooperate with the regulatory authorities and assume more supervision and management responsibilities to other subjects of the activities within the platform. In the process of rapid development,social e- commerce is also facing a series of problems,including business model hidden marketing,the proliferation of false advertising,the not perfect after- sales service mechanism,and the not-in-position protection of user's personal information. In the face of these problems,we should start from the two regulatory paths inside and outside the platform:inside the platform,we should raise the threshold for businesses to enter the platform, perfect the two- way supervision mechanism between operators and consumers,construct a credit evaluation system for participants in social activities,and urge the social e-commerce platform to fulfill the obligation to protect personal information; and outside the platform,we should formulate more effective regulations,increase the amount of punishment,and strengthen regulatory collaboration between regulators and social e-commerce platforms.
Key words:social e-commerce;legal issues;regulatory optimization;system improvement