‘Seam­less ser­vice’ and oneworld al­liance from Malaysia Air­lines

China Daily (Hong Kong) - - MALAYSIA SPECIAL - By ZHANG ZHAO zhangzhao@chi­nadaily.com.cn

Af­ter be­com­ing a mem­ber of the oneworld al­liance on Feb 1, Malaysia Air­lines is set to of­fer its cus­tomers “an un­ri­valed global net­work served by part­ners in­clud­ing some of the best and big­gest air­lines in the world”, said Joshua Law Kok Hwa, re­gional se­nior vi­cepres­i­dent of the com­pany.

With the al­liance, the Malaysian car­rier of­fers pas­sen­gers “the best con­nec­tiv­ity with seam­less jour­neys to more than 800 des­ti­na­tions across more than 150 coun­tries and ac­cess to over 550 air­port lounges world­wide”, said Law.

One of the new poli­cies to en­sure “seam­less ser­vice to pas­sen­gers both on- ground and in-flight” is a new checked lug­gage al­lowance of 10 ex­tra kilo­grams for all guests, which means an econ­omy class pas­sen­ger can take 30 kg of checked lug­gage and the weight for first class reaches 50 kg.

Again this year Malaysia Air­lines was given the five-star rank­ing in the Sky­trax Awards, the high­est prize in the global busi­ness avi­a­tion in­dus­try for op­er­a­tional per­for­mance.

The honor is the re­sult of the com­pany’s “con­tin­u­ous ef­forts to de­liver a high level of ser­vice and prod­ucts”. It was also helped by the ar­rival of new air­craft in­clud­ing a flag­ship A380 fleet, said Law.

“Our fleet will be­come one of the youngest in the re­gion by the end of this year,” he said.

Malaysia Air­lines cur­rently serves more than 60 des­ti­na­tions in nearly 30 coun­tries and con­tin­ues to seek new mar­kets.

While in­creas­ing its foot­print with more fre­quen­cies to South­east Asia, it is now fo­cus­ing on Aus­tralia and New Zealand as well.

Af­ter in­tro­duc­ing sched­uled ser­vice from Kuala Lumpur to Kath­mandu last year, it con­tin­ued to add new des­ti­na­tions in­clud­ing Kochi in In­dia, Dar­win in Aus­tralia and Dubai.

China is “al­ways one of the key mar­kets to Malaysia Air­lines”, said Law, who is re­spon­si­ble for the com­pany’s op­er­a­tions on the Chi­nese main­land, as well as the re­gional mar­kets of Hong Kong, Ma­cao and Tai­wan.

The car­rier now serves seven des­ti­na­tions in China – Bei­jing, Shang­hai, Guangzhou, Xi­a­men, Kun­ming, Hong Kong and Taipei – and pro­vides 99 di­rect flights to Malaysia. The flight fre­quency has in­creased more than 40 per­cent since 2012, said the vice-pres­i­dent.

He added that an­other mile­stone is the A380 ser­vice on the Hong Kong-Kuala Lumpur route start­ing from May 1, mak­ing Hong Kong the third A380 des­ti­na­tion of the national car­rier af­ter Lon­don and Paris.

Malaysia Air­lines has also ex­tended its “Chef- on- Call” ser­vice to the busi­ness class on many flights to Europe and Ocea­nia. The ser­vice will be ex­panded to the first and busi­ness classes on flights to many Asian des­ti­na­tions from Septem­ber.

The Chef- on- Call menu of­fers a wide se­lec­tion of more than 20 dishes rang­ing from Malaysian fa­vorites, chef rec­om­men­da­tions, healthy meals and light meals. They are re­vised ev­ery two months.

Law said he is con­fi­dent that pas­sen­gers will en­joy the ser­vice “as we strive to al­ways ex­ceed our cus­tomer’s ex­pec­ta­tions in our prod­ucts and ser­vices”.

“This is also yet an­other en­hance­ment to make our prod­uct com­pet­i­tive and at­trac­tive to match the ex­pec­ta­tions of new cus­tomers,” he said.

Among its var­i­ous pro­mo­tional events this year, the com­pany last month launched a global brand­ing cam­paign called “MHjour­neys” in China with the slo­gan “Jour­neys are made by the peo­ple you travel with”.

“On this jour­ney of life, we are all trav­el­ers look­ing to make that great trip with some­one,” said Law. “We wel­come you to in­vite your fam­ily mem­bers and friends to join you on a jour­ney of dis­cov­ery to Malaysia.”

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