‘Seamless service’ and oneworld alliance from Malaysia Airlines
After becoming a member of the oneworld alliance on Feb 1, Malaysia Airlines is set to offer its customers “an unrivaled global network served by partners including some of the best and biggest airlines in the world”, said Joshua Law Kok Hwa, regional senior vicepresident of the company.
With the alliance, the Malaysian carrier offers passengers “the best connectivity with seamless journeys to more than 800 destinations across more than 150 countries and access to over 550 airport lounges worldwide”, said Law.
One of the new policies to ensure “seamless service to passengers both on- ground and in-flight” is a new checked luggage allowance of 10 extra kilograms for all guests, which means an economy class passenger can take 30 kg of checked luggage and the weight for first class reaches 50 kg.
Again this year Malaysia Airlines was given the five-star ranking in the Skytrax Awards, the highest prize in the global business aviation industry for operational performance.
The honor is the result of the company’s “continuous efforts to deliver a high level of service and products”. It was also helped by the arrival of new aircraft including a flagship A380 fleet, said Law.
“Our fleet will become one of the youngest in the region by the end of this year,” he said.
Malaysia Airlines currently serves more than 60 destinations in nearly 30 countries and continues to seek new markets.
While increasing its footprint with more frequencies to Southeast Asia, it is now focusing on Australia and New Zealand as well.
After introducing scheduled service from Kuala Lumpur to Kathmandu last year, it continued to add new destinations including Kochi in India, Darwin in Australia and Dubai.
China is “always one of the key markets to Malaysia Airlines”, said Law, who is responsible for the company’s operations on the Chinese mainland, as well as the regional markets of Hong Kong, Macao and Taiwan.
The carrier now serves seven destinations in China – Beijing, Shanghai, Guangzhou, Xiamen, Kunming, Hong Kong and Taipei – and provides 99 direct flights to Malaysia. The flight frequency has increased more than 40 percent since 2012, said the vice-president.
He added that another milestone is the A380 service on the Hong Kong-Kuala Lumpur route starting from May 1, making Hong Kong the third A380 destination of the national carrier after London and Paris.
Malaysia Airlines has also extended its “Chef- on- Call” service to the business class on many flights to Europe and Oceania. The service will be expanded to the first and business classes on flights to many Asian destinations from September.
The Chef- on- Call menu offers a wide selection of more than 20 dishes ranging from Malaysian favorites, chef recommendations, healthy meals and light meals. They are revised every two months.
Law said he is confident that passengers will enjoy the service “as we strive to always exceed our customer’s expectations in our products and services”.
“This is also yet another enhancement to make our product competitive and attractive to match the expectations of new customers,” he said.
Among its various promotional events this year, the company last month launched a global branding campaign called “MHjourneys” in China with the slogan “Journeys are made by the people you travel with”.
“On this journey of life, we are all travelers looking to make that great trip with someone,” said Law. “We welcome you to invite your family members and friends to join you on a journey of discovery to Malaysia.”