Sand­vik, qual­ity provider for Chi­nese in­fra­struc­ture growth

China Daily (Hong Kong) - - LIFE -

Sand­vik has seen much change in its 151 years of ex­is­tence, but two as­pects of its guid­ing phi­los­o­phy have re­mained the same since it be­gan its op­er­a­tions as a steel pro­ducer: con­stantly in­no­va­tive and lo­cally de­vel­oped so­lu­tions and ded­i­ca­tion to its cus­tomers.

The com­pany’s hum­ble be­gin­nings in Swe­den have grown to its cur­rent rep­re­sen­ta­tion in over 130 coun­tries, span­ning five ma­jor busi­ness ar­eas: Sand­vik Min­ing, Sand­vik Ma­chin­ing So­lu­tions, Sand­vik Ma­te­ri­als Tech­nol­ogy, Sand­vik Con­struc­tion and Sand­vik Ven­ture.

“We are con­stantly chal­leng­ing the busi­ness ar­eas in which we are in­volved,” said Olof Faxan­der, pres­i­dent and CEO of Sand­vik.

“Be­ing able to con­nect high tech­nol­ogy and R&D with cus­tomer needs has been the key to our com­pany’s suc­cess. We also have high lev­els of adapt­abil­ity, which have led to suc­cess as we have grown glob­ally.”

The Stock­holm-based global firm is now fo­cus­ing strongly on growth and de­vel­op­ment in emerg­ing mar­kets — most par­tic­u­larly In­dia and China. In China, Sand­vik has quite a long his­tory: nearly 30 years of pro­vid­ing high- tech so­lu­tions and qual­ity prod­ucts to the mar­ket.

“Our min­ing and con­struc­tion ac­tiv­i­ties rep­re­sent the largest part of our busi­ness — es­pe­cially af­ter our ac­qui­si­tion of Shan­bao, a large Chi­nese crush­ing com­pany,” Faxan­der said. “But we are see­ing huge op­por­tu­ni­ties across the board.”

“Another key to Sand­vik’s global pros­per­ity is that we lo­cal­ize our engineering and R&D, and this al­lows our re­searchers to be closer to our cus­tomers and suit their needs more fully,” Faxan­der ex­plained.

“This has worked well in China and al­lowed us to pro­vide tai­lored so­lu­tions to the Chi­nese mar­ket. Cur­rently, our coun­try man­ager in China is Chi­nese, and we are look­ing to add more to our up­per-level man­age­ment in the coun­try.”

Sand­vik’s cus­tom­ized prod­ucts for the Chi­nese mar­ket in­clude a new elec­tric- pow­ered ro­tary drill — the 1175E. Work­ing out of its Jiad­ing fa­cil­ity, the com­pany has col­lab­o­rated closely with both lo­cal and min­ing of­fi­cials to pro­vide a prod­uct that is specif­i­cally tai­lored to the Chi­nese min­ing en­vi­ron­ment.

The Swedish group has also in­vested in China’s nu­clear mar­ket, with con­tracts to sup­ply highly en­gi­neered tub­ing and pip­ing for nu­clear re­ac­tors.

“The Chi­nese are very ea­ger to ob­tain good qual­ity,” said Faxan­der. “In fact, when we have dis­cus­sions with cus­tomers, price is im­por­tant but never out­weighs qual­ity.”

“China con­tin­ues to be ex­tremely im­por­tant for the fu­ture growth of Sand­vik,” he con­cluded. “And es­pe­cially now, where for in­stance in the min­ing busi­ness, driven by sec­tor con­sol­i­da­tion and rise in safety and qual­ity re­quire­ments, we have the abil­ity to pro­vide even more

value to our cus­tomers.”

www.sand­ World Eye Re­ports pro­vided the story

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