Cor­po­rate col­leges still on a learn­ing curve

China Daily (Hong Kong) - - NATION - By FAN FEIFEI

Most cor­po­rate uni­ver­si­ties in China, which pro­vide job-spe­cific, even com­pa­nyspe­cific, train­ing for man­age­rial po­si­tions, have yet to fully trans­form from tra­di­tional train­ing cen­ters to strate­gic cen­ters with mul­ti­ple func­tions, a sec­tor spe­cial­ist said.

“Chi­nese cor­po­rate uni­ver­si­ties have de­vel­oped for about 20 years since Mo­torola, a US tele­com com­pany, in­tro­duced the con­cept to China in 1993,’’ said Huang Zirui, gen­eral man­ager of KeyLogic’s Bei­jing branch, a tal­ent cul­ti­vat­ing and con­sult­ing com­pany.

“There are more than 1,000 cor­po­rate uni­ver­si­ties in China, based on our re­search,” Huang said.

The cor­po­rate univer­sity is of­ten de­scribed as a cra­dle to fos­ter ex­per­tise and a fron­tier for new busi­ness ideas. There is no doubt that they ful­fill a pro­fes­sional train­ing and or­ga­ni­za­tional role for a ca­reer in com­pa­nies and cor­po­ra­tions.

Huang said many com­pa­nies set up their own “univer­sity” as this cul­ti­vates a gen­er­a­tion of lead­ers and in­tro­duces new ideas and con­cepts.

Ac­cord­ing to the Cor­po­rate Univer­sity White Pa­per 7.0 re­leased by KeyLogic in 2013, 62.6 per­cent of cor­po­rate uni­ver­si­ties have es­tab­lished their own unique teach­ing sys­tems and 55.2 per­cent had set up com­plete train­ing cur­ricu­lum sys­tems. Fur­ther­more, 89.4 per­cent de­vel­oped cur­ricu­lum re­sources and re­lated learn­ing con­tent on their own.

A sur­vey, con­ducted by KeyLogic, looked at 189 do­mes­tic en­ter­prises cov­er­ing 17 in­dus­tries, such as fi­nance, medicine, and en­ergy to see how they made use of the uni­ver­si­ties.

“Al­though Chi­nese cor­po­rate uni­ver­si­ties have pro­gressed and achieved much, they still face prob­lems. For in­stance, most have not fin­ished the trans­for­ma­tion from tra­di­tional train­ing cen­ters to a univer­sity with mul­ti­ple roles and func­tions,” Huang in­di­cated.

Un­til now, KeyLogic has re­leased seven ver­sions of the Cor­po­rate Univer­sity White Pa­per, which are among the most in­flu­en­tial aca­demic pub­li­ca­tions in the cor­po­rate train­ing and learn­ing in­dus­try.

KeyLogic is the first lo­cal con­sult­ing firm which of­fers con­sult­ing ser­vices in the cor­po­rate univer­sity field. It fo­cuses on cor­po­rate learn­ing and de­vel­op­ment, of­fers con­sult­ing ser­vices, face-to­face train­ing and e-learn­ing cour­ses. The e- learn­ing cour­ses are pro­vided through their co­op­er­a­tion with Har­vard Busi­ness Pub­lish­ing Cor­po­rate Learn­ing.

“A suc­cess­ful cor­po­rate univer­sity should play an im­por­tant role in a com­pany’s over­all strat­egy. There are two chal­lenges for a cor­po­rate univer­sity; one is how to dis­cuss strat­egy with the CEO and the other is how to com­mu­ni­cate with per­son­nel in the op­er­at­ing depart­ment,” Huang said.

So far, KeyLogic has co­op­er­ated with en­ter­prises, such as Air China, China Mer­chants Bank, China Mo­bile, Baos­teel, Sinochem Group, Canon, Sony and Len­ovo.

In 2010, it helped China Re­sources Land, a prop­erty com­pany, im­prove its lead­er­ship qual­ity through a se­ries of train­ing cour­ses.

At the ini­tial stage, KeyLogic in­ves­ti­gated the com­pany and used the find­ings to de­sign and de­velop in­ter­nal case stud­ies based on Har­vard Busi­ness Pub­lish­ing. Fi­nally, it held train­ing ses­sions, in­clud­ing case stud­ies, face-to-face teach­ing and e-learn­ing.

“The fu­ture de­vel­op­ment di­rec­tion for the Chi­nese cor­po­rate univer­sity is to boost im­ple­men­ta­tion of an en­ter­prise strat­egy. It should also have a spirit of in­no­va­tion to find new meth­ods and sup­port em­ployee de­vel­op­ment”, Huang said.

When asked about the brain drain, Huang said this refers to another func­tion of the cor­po­rate univer­sity, that is, to nur­ture an ap­pre­ci­a­tion and aware­ness of the cul­ture and value of a cor­po­ra­tion or com­pany.

Huang Zirui, gen­eral man­ager of tal­ent con­sult­ing firm KeyLogic’s Bei­jing branch

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