Shi­nan rides wave of suc­cess as it at­tracts grow­ing in­vest­ments

China Daily (Hong Kong) - - SPORTS - By XIE CHUANJIAO xiechuan­jiao@chi­nadaily.com.cn

Shi­nan, the south­ern dis­trict of Qing­dao city, has be­come a new hub of cor­po­rate head­quar­ters in China, as 12 com­pa­nies have set up their re­gional head­quar­ters in the dis­trict this year, bring­ing the to­tal to 129. The lo­cal gov­ern­ment is step­ping up ef­forts to up­grade the city’s fa­cil­i­ties and ser­vice in­dus­try to at­tract even more in­vest­ments.

By the end of this year, Shi­nan will have 13 com­mer­cial zones, ac­count­ing for 70 per­cent of the to­tal num­ber in the city.

Qing­dao Center, with a com­mer­cial area of 45,000 square me­ters, in­cludes of­fice build­ings and a new shop­ping mall that opened on Dec 21.

Hainan Air­lines Group is build­ing a clus­ter of lux­ury shop­ping cen­ters and of­fice build­ings cov­er­ing a to­tal area of 38,000 sq m, called the Qing­dao HNA Wan­bang Center. It is due to be com­pleted in the mid­dle of next year.

The lo­cal gov­ern­ment has also been con­duct­ing promotional cam­paigns around the world to lure more com­pa­nies to the dis­trict.

Con­fer­ences on the in­vest­ment en­vi­ron­ment in Shi­nan have been held in Freiburg, Ger­many, and In­chon in South Korea. Teams have also been sent to visit large com­pa­nies in Shang­hai, Chongqing, Shen­zhen, Wuhan, Bei­jing and Hong Kong.

The lo­cal gov­ern­ment has al­ways put the high-end ser­vice in­dus­try on top of its agenda, and the fi­nan­cial ser­vices in­dus­try has been the most im­por­tant one, lo­cal of­fi­cials say. The dis­trict is now home to more than 150 fi­nan­cial in­sti­tu­tions of all kinds, ac­count­ing for 83 per­cent of the to­tal in the city.

It also boasts a well-de­vel­oped sea trans­port sys­tem and lo­gis­tics in­dus­try.

As a ma­jor sea­port, Qing­dao has mapped out a goal of build­ing it­self into a world- class ship­ping ser­vice center in North­east Asia.

For Shi­nan, the goal is to bring 10 top ship­ping com­pa­nies with global in­flu­ence and 20 large ship­ping ser­vice com­pa­nies to the dis­trict by 2016, and the in­fra­struc­ture is be­ing up­graded to meet the goal.

Shi­nan also leads other dis­tricts in Qing­dao in terms of ma­rine sci­ence and tech­nol­ogy de­vel­op­ment.

Two of the top uni­ver­si­ties in the city are lo­cated in the dis­trict, as well as many ma­rine sci­ence and tech­nol­ogy re­search cen­ters.

There are also 29 high-tech ma­rine tech­nol­ogy com­pa­nies in the dis­trict, ac­count­ing for about 80 per­cent of those in the city.

With its mag­nif­i­cent coastal scenery, Shi­nan is also rich in tourism re­sources, and the dis­trict is also known for be­ing a yacht­ing center and port of call for cruise liners.

PRO­VIDED TO CHINA DAILY

With a clus­ter of com­mer­cial zones and beau­ti­ful coastal scenery, the south­ern dis­trict of Qing­dao at­tracts both en­trepreneurs and surfers.

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