Partner: Israel’s firms woo China

According to her, Israeli entrepreneurs are open to Chinese investments and eager to broaden their ken about China, even mastering nuances like the apt way to exchange business cards and picking a suitable Chinese name for the company.

But it is not easy for TechCode to stand out, given the big number of Israeli incubators The key lies in how to help startups enter into China market, she said.

“Israeli entrepreneurs tend to sell their startups before their technologies are fully commercialized, partly because the domestic market is too small. We are working hard to solve this problem,” Zheng said.

TechCode has established an incubator for early-stage startups and two accelerators for growth-stage firms. It guides startup founders on how to pitch to Chinese investors. Mature firms receive advisory services on topics like going public in China.

TechCode’s partners include China Fortune Land Development Co and other investment firms backed by provincial and municipal governments of China. In Israel, it partners with legal firms, universities’ technology transfer firms and IBI, a major investment firm.

TechCode Israel, part of a global network of innovation centers in the United States, Europe, and Asia, helps budding businesses to take advantage of each country’s unique characteristics and enjoy the flows of talent and capital.