CASHING IN ON ‘NEW SENSE FASH­ION’

Dolce & Gab­bana launches haute cou­ture col­lec­tion de­signed for China. re­ports.

China Daily (Hong Kong) - - LIFE -

Euro­pean lux­ury houses have been stag­ing their cou­ture shows in China af­ter de­but­ing them in Paris for some time now. But no one has ever cre­ated a spe­cial haute cou­ture col­lec­tion for the Chi­nese mar­ket, un­til last week, when Ital­ian de­signer house Dolce & Gab­bana de­cided to bring a spe­cial event to Hong Kong.

For the first time, the brand’s haute cou­ture line made its China de­but in Hong Kong at The Penin­sula on Dec 2.

Un­der the theme “Ital­ian trib­ute to Ori­en­tal cul­ture”, the Alta Moda and Alta Sar­to­ria col­lec­tions of­fered 104 looks for men and women in to­tal, all pre­sented by Chi­nese mod­els.

At the show, the brand’s sig­na­ture Si­cil­ian style was re-cre­ated with Asian in­flu­ences like in­tri­cate em­broi­dery and hand-painted flow­ers.

Furs, se­quined fab­rics and ex­trav­a­gant head­pieces added a touch of fes­tive glamor.

This is also the first time for Dolce & Gab­bana to show men and women’s col­lec­tions at one event.

Dresses, gowns, suits and coats were in­ter­spersed with bathrobes and ki­monos, all of which are es­sen­tial parts of the wardrobe of their cou­ture clients.

“This is Dolce & Gab­bana, but with a Chi­nese in­flu­ence. It’s like our trib­ute to the Chi­nese world,” says Ste­fano Gab­bana.

“We have a lot in com­mon, the sense of fam­ily, food and beauty.”

And Domenico Dolce adds: “This is our love for China.”

The red-car­pet run­way was lined with clients from all over Asia, many of whom flew over to see the brand’s haute cou­ture lines for the first time.

The next day, the de­sign­ers made an ap­pear­ance at their bou­tique at Alexan­dra House, where they posed for pic­tures and took self­ies with lo­cal fans.

The same evening, the de­sign­ers threw a big party, where VIPs and so­cialites, all dressed up in Dolce & Gab­bana, sang and danced into the night.

First held in 2012, the Alta Moda shows have been staged twice a year in the most iconic places in Italy, like Si­cily, Capri, Portofino and Napoli.

To dis­tin­guish the Alta Moda col­lec­tion from the ready-to-wear lines, an ate­lier was set up in down­town Mi­lan that is ex­clu­sively ded­i­cated to the haute cou­ture sec­tion.

All the pieces are one-offs sold on a “first come, first serve” ba­sis. And the clients usu­ally start tex­ting their or­ders while watch­ing the show, in or­der to get ahead of the oth­ers.

The num­ber of clients has grown from less than 100 in the be­gin­ning to about 400 to­day. But the de­sign­ers have been care­ful to keep the group as an in­ti­mate, ex­clu­sive com­mu­nity.

“We can’t do too many (pieces) be­cause we are not ma­chines. And we can’t be so fast,” says Gab­bana.

Would they con­sider bring­ing the show to Bei­jing or Shang­hai in the fu­ture? The de­sign­ers say they are open to idea.

Speak­ing about how they come up with their de­signs, the duo says that their clients and their lifestyles have also been a source of in­spi­ra­tion.

“Peo­ple’s at­ti­tude to­ward fash­ion is dif­fer­ent here … It (China) is a coun­try with a new sense of fash­ion,” Gab­bana says.

He re­calls that one of the male clients once wore a pa­jama from Alta Sar­to­ria with flip-flops, which in­spired a sim­i­lar look in the Hong Kong show.

“It’s not some­thing you need to be. It is just made for you. You are unique in the world. This kind of ap­proach is very stim­u­lat­ing for us. Be­cause it’s new.”

Gab­bana also says work is not just work for the duo. It is a way for them to ex­press their love and pas­sion for life.

“We love life. We are two pos­i­tive men. We ex­press our­selves in our job. This is a Dolce and Gab­bana world. It’s not a job, it’s a pas­sion,” he says.

Con­tact the writer at sun­yuan­qing@ chi­nadaily.com.cn

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.