Lo­vol over­seas busi­ness spurs col­lab­o­ra­tion

China Daily (Hong Kong) - - WORLD - By ZHUAN TI zhuanti@chi­nadaily.com.cn

A to­tal of 800 wheat comb in e ha r v e s t e r s ro l l e d o ff Lo­vol Heavy In­dus­try Co Ltd’s pro­duc­tion line in Shan­dong prov­ince on Wed­nes­day, ready to be ex­ported to Su­dan in North Africa.

The over­seas gov­ern­ment pro­cure­ment order is re­port­edly the largest sin­gle ex­port de­liver y of grain har vester ma­chines since 1949.

Lo­vol forged a strate­gic part­ner­ship with the Su­danese gov­ern­ment in 2006. The com­pany has since pro­vided 629 har­vesters and 300 high­pow­ered trac­tors to the African coun­try. The ex­ports were worth $30 mil­lion in to­tal.

“Su­dan has once again cho­sen our prod­ucts, which is proof of its gov­ern­ment’s and peo­ple’s faith in our brand,” said Chang Jia­mao, vice gen­eral man­ager of Lo­vol.

“With the 800 -har vester ship­ment dis­patched, Lo­vol has gone yet fur­ther in its over­seas ex­pan­sion,” Chang said.

To bet­ter honor the lat­est order, the com­pany has de­vel­oped new in­no­va­tions tai­lored to Su­dan’s agri­cul­tural de­vel­op­ment in var­i­ous re­gions.

The har­vesters de­vel­oped for Su­dan’s sandy re­gion use both dry and mois­ture fil­ter sys­tems to adapt to its sandy trop­i­cal desert cli­mate, while those for the coun­try’s grass­land re­gion fea­ture ex­panded ra­di­a­tors, which help to im­prove en­gines’ heat dis­si­pa­tion ca­pac­i­ties.

In ad­di­tion, Lo­vol sent its service staff to Su­dan to pro­vide train­ing to lo­cal users be­fore the de­liv­ery. An­other af­ter­sales service team will be dis­patched af­ter the har­vesters are shipped to the coun­try.

“We will con­tinue to de­velop dif­fer­en­ti­ated pro­duc ts coun­tries, re­gions with cutting-edge tech­nolo­gies in the fu­ture,” Chang said.

China is a key trade part­ner of Su­dan, with bi­lat­eral agri­cul­tural co­op­er­a­tion ad­vanc­ing smoothly in re­cent years, said Omer Eisa Ahmed, Su­danese am­bas­sador to China.

An international agro­ma­chine man­u­fac­turer, Lo­vol meets Su­dan’s agric ul­tural pro­duc­tion de­mand, as its prod­ucts are re­li­able in qual­ity, adapt­able to lo­cal mar­kets and com­pet­i­tive in price, thus mak­ing a great con­tri­bu­tion to the coun­try’s agri­cul­tural mod­ern­iza­tion, the am­bas­sador said.

Dur­ing his visit to Su­dan in late Septem­ber, Min­is­ter of Agri­cul­ture Han Changfu sug­gested that the two gov­ern- ments pro­vide guid­ance and service to in­vestors in­volved in bi­lat­eral agri­cul­tural co­op­er­a­tion.

As a key part of the Chi­naSu­dan com­pre­hen­sive strate­gic part­ner­ship, the co­op­er­a­tion be­tween the coun­tries will help Su­dan to achieve its agri­cul­tural growth po­ten­tial and at the same time fa­cil­i­tate ex­ports of Chi­nese farm ma­chines, in­dus­trial ob­servers said.

With a fo­cus on glob­al­iza­tion, Lo­vol is not only com­mit­ted to pro­vid­ing tech­no­log­i­cal so­lu­tions to the do­mes­tic agri­cul­tural sec­tor, but is also keen to bring its prod­ucts to the international mar­ket, said Wang Guimin, chair­man and gen­eral man­ager of the com­pany.

“As the Belt and Road Ini­tia­tive is ad­vanc­ing, we will ac­cel­er­ate our pace of go­ing abroad,” Wang said.

The ini­tia­tive, pro­posed by Pres­i­dent Xi Jin­ping in 2013, refers to the Silk Road Eco- nomic Belt and 21st Cen­tury Mar­itime Silk Road, and aims to en­hance re­gional co­op­er­a­tion.

“Lo­vol will forge long-term co­op­er­a­tion with more African coun­tries and boost the growth of their agri­cul­tural sec­tors,” Wang said.

“We as­pire to set an in­dus­trial model for China-made brands and to help to pro­mote Chi­nese brands’ sta­tus and in­flu­ence in the international mar­ket,”

Since Lo­vol started its global ex­pan­sion in 2005, it has es­tab­lished a rep­u­ta­tion in the international mar­ket for its high-qual­ity prod­ucts and sound ser­vices.

The com­pany has se­cured huge or­ders from coun­tries such as Mon­go­lia, Ukraine, Al­ge­ria, Ethiopia and Sri Lanka. Gov­ern­ment pro­cure­ment or­ders have con­trib­uted one third of the com­pany’s over­seas busi­ness.

Be­hind the in­flux of over­seas or­ders is Lo­vol’s dy­namic in­no­va­tion sys­tem.

In­creas­ing in­vest­ments in re­search and de­vel­op­ment fa­cil­i­ties and staff have taken the com­pany to the fore­front of the farm ma­chin­ery field.

Af­ter a se­ries of over­seas ac­qui­si­tions of agro-ma­chine man­u­fac­tur­ers known for their pro­pri­etar y tech­nolo­gies in re­cent years, in­clud­ing Ar­bos, MaterMacc and Goldoni in Italy, the com­pany is lever­ag­ing its global R&D and dis­tri­bu­tion re­sources to in­crease its com­pet­i­tive­ness.

To date, Lo­vol has de­vel­oped a mar­ket­ing net­work com­pris­ing more than 300 service out­lets, cov­er­ing 120 coun­tries and re­gions around the world.

In ad­di­tion to sales, the out­lets also pro­vide af­ter­sales ser­vices, com­po­nent re­place­ments, train­ing to users and in­for­ma­tion feed­back.

are cov­ered by Lo­vol’s sales net­work


Wang Guimin (right), chair­man and gen­eral man­ager of Lo­vol Heavy In­dus­try Co Ltd, meets a rep­re­sen­ta­tive of the Su­danese gov­ern­ment dur­ing a com­mem­o­ra­tion of the de­liv­ery of 800 har­vesters in Shan­dong prov­ince on Wed­nes­day.

Trucks ship Lo­vol-branded com­bine har­vesters to a port for ex­port to Su­dan.

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