Messe Frank­furt in­vests big in China

China Daily (Hong Kong) - - BUSINESS | MARKETS - By FAN FEIFEI fan­feifei@chi­nadaily.com.cn

Messe Frank­furt GmbH, one of the world’s largest trade fair com­pa­nies, will con­tinue to or­ga­nize exhibitions in Belt and Road coun­tries and in­crease in­vest­ment in China, es­pe­cially in the sec­ond-tier cities.

“We have launched a large num­ber of exhibitions with very strong Chi­nese par­tic­i­pa­tion in the coun­tries of Belt and Road Ini­tia­tive. The Au­tomechanika show in Kaza­khstan is a good ex­am­ple. We also launched shows in Ethiopia, Viet­nam, Thai­land and Malaysia,” said Stephan Bu­urma, mem­ber of the ex­tended board of man­age­ment of Messe Frank­furt.

The com­pany or­ga­nizes lead­ing in­ter­na­tional fairs for au­to­mo­tive, con­sumer goods, tex­tile, tech­nol­ogy, and leisure and en­ter­tain­ment in­dus­tries. It is pub­licly owned, with the city of Frank­furt hold­ing 60 per­cent

We have ba­si­cally cov­ered al­most ev­ery­thing Messe Frank­furt does in Ger­many and repli­cated it in China.” Stephan Bu­urma, mem­ber of the ex­tended board of man­age­ment of Messe Frank­furt

and the state of Hesse 40 per­cent.

Its events take place at 50 lo­ca­tions around the globe. In 2015, Messe Frank­furt or­ga­nized 133 trade fairs. More than half of them took place out­side Ger­many.

“We have ba­si­cally cov­ered al­most ev­ery­thing Messe Frank­furt does in Ger­many and repli­cated it in China. We run 34 exhibitions in China, more than in Ger­many it­self, cover­ing al­most ev­ery field,” said Bu­urma.

He said the com­pany is ac­tively look­ing to move be­yond its tra­di­tional fields of ex­per­tise and try­ing to build fur­ther brands and fields of in­ter­est for Chi­nese ex­hibitors.

“We will con­tinue to in­vest in China and find the op­por­tu­ni­ties in many dif­fer­ent mar­kets, in­clud­ing sec­ondtier cities, not just the first­tier cities.”

Au­tomechanika Shang­hai 2016, a lead­ing trade fair for au­to­mo­tive parts was held from Nov 30 to Dec 3. The ex­hi­bi­tion space has in­creased by 12 per­cent, from 280,000 sq m to 312,000 sq m, open­ing up two new halls, for a to­tal of 13 halls this year.

An in­crease in ex­hi­bi­tion space also al­lows for an in­crease in ex­hibitors. This year, there are 5,756 ex­hibitors, an in­crease of 7 per­cent over last year, from 42 coun­tries and re­gions fill­ing the halls.

“Au­tomechanika Shang­hai is al­ready the largest show of its kind in the world in terms of num­ber of ex­hibitors and gross square me­ters. With the de­vel­op­ment of the Chi­nese econ­omy and its au­to­mo­tive sec­tor, the show here is go­ing to be very big and very in­ter­na­tional,” said Bu­urma.

This year’s ex­hi­bi­tion has zones high­light­ing spe­cial­ized top­ics, in­clud­ing con­nec­tiv­ity, e-mo­bil­ity and in­fra­struc­ture, mo­tor sports and high-per­for­mance ve­hi­cles, plus wheels and rims.

In ad­di­tion to Au­tomechanika Shang­hai, CAPAS, the Chengdu In­ter­na­tional Trade Fair for Au­to­mo­tive Parts and After­mar­ket Ser­vices, was held in May in the cap­i­tal city of Sichuan prov­ince.

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