Olympic hel­met de­sign now legally pro­tected

China Daily (Hong Kong) - - IP SPECIAL - ZHANG ZHAO

Although Zhang Dongliang is un­known to most of the pub­lic, the hel­mets he de­signed based on Pek­ing Opera makeup styles were a hit when Chi­nese cy­clists Gong Jin­jie and Zhong Tian­shi wore them at the Rio 2016 Olympic Games.

Un­of­fi­cial im­i­ta­tions of the hel­mets were avail­able via on­line shop­ping sites soon after the ath­letes won gold medals in the Women’s Team Sprint.

Zhang told Peo­ple’s Daily news­pa­per that he will ac­tively de­fend his rights when en­coun­ter­ing such copy­cats in the fu­ture, as the de­signs have been copy­righted.

Zhang re­called that his stu­dio, In­color, re­ceived the or­der from the na­tional bi­cy­cle team in April, thanks to Xu Chao, an ath­lete on the men’s team who knows a friend of Zhang. The stu­dio de­cided to add some tra­di­tional Chi­nese fea­tures in the hel­met de­sign.

“The mem­bers of my de­sign team are all cycling fans ,” said Zhang. “We know ex­actly the ges­tures of the ath­letes in the races and the an­gles of the cam­eras, so we de­cided to put the Pek­ing Opera fa­cial makeup pat­terns on the hel­mets.”

The char­ac­ters of the faces were cho­sen to re­flect the char­ac­ter­is­tics of the wear­ers.

“We did not ex­pect that the ef­fect would be so won­der­ful,” Zhang said.

He said the stu­dio has es­tab­lished “close re­la­tions” with up­per and lower stream com­pa­nies, and their fu­ture fo­cus will be not only on bi­cy­cle coat­ing, but also tai­lor-made bi­cy­cles.

“As for our pre­vi­ous de­signs, which were copied by others, we will just let it go. But cus­tomiz­ing bi­cy­cles will in­volve many core tech­nolo­gies and we will pro­tect our in­tel­lec­tual prop­er­ties from the start.”

He was happy to see his stu­dio sign an agree­ment with a dig­i­tal copy­right trade and pro­tec­tion plat­form at the sixth China In­ter­na­tional Copy­right Expo, which opened last week in Guangzhou, Guang­dong prov­ince.

The copy­right trade and pro­tec­tion plat­form al­lows quick dig­i­tal IP reg­is­tra­tion, mod­i­fi­ca­tion and trans­fer, which are “ex­actly what In­color needs”, Zhang said.

This page is jointly pub­lished by the State In­tel­lec­tual Prop­erty Of­fice and China Daily. To com­ment or con­trib­ute, please e-mail ipr@chi­nadaily.com.cn or con­tact edi­tors at +86-10-6499 5774.

PHIL WAL­TER / FOR CHINA DAILY

A Chi­nese cy­clist com­petes in the Women’s Team Sprint Qual­i­fy­ing of the Rio 2016 Olympics on Aug 12.

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