Ex­hi­bi­tion to show­case cus­toms of­fices suc­cess

China Daily (Hong Kong) - - IP SPECIAL - ZHANG ZHAO zhangzhao@chi­nadaily.com.cn

The Ex­hi­bi­tion Cen­ter for Cus­toms In­tel­lec­tual Prop­erty Pro­tec­tion in Qing­dao, Shan­dong prov­ince, opened to the pub­lic last week, to show­case the IP en­force­ment achieve­ments of Chi­nese cus­toms and to in­crease IP aware­ness.

Lo­cated in the Qing­dao Huang­dao cus­toms of­fice, the new cen­ter cov­ers more than 1,100 square me­ters. It is de­signed to be more than an ex­hi­bi­tion area, as it is also a ser­vice and ex­change plat­form, as well as a re­search in­sti­tu­tion.

It is the sec­ond such cen­ter to be es­tab­lished na­tion­wide, fol­low­ing the first in Yiwu, Zhe­jiang prov­ince, which opened in Oc­to­ber 2013.

There are three per­ma­nent ex­hi­bi­tion halls in the cen­ter: hall one fo­cuses on China’s IP pro­tec­tion strat­egy; hall two in­tro­duces how the IP pro­tec­tion sys­tem works, and the his­tory and achieve­ments of law en­force­ment co­op­er­a­tion; and hall three is an area for train­ing, in­ter­ac­tion and dis­cus­sion.

One of the high­lights of the ex­hi­bi­tion is a trade­mark fea­tur­ing the im­age of a stand­ing rabbit, used by a nee­dle shop in Ji­nan, Shan­dong prov­ince, dur­ing the Song Dy­nasty (AD 420-479). It is rec­og­nized as the ear­li­est trade­mark in China’s avail­able his­tor­i­cal records.

Items on show in­clude cargo that vi­o­lates IP rights and was re­cently seized by cus­toms of­fices around the coun­try. In ad­di­tion, the ex­hi­bi­tion makes use of vir­tual re­al­ity and holo­graphic tech­nolo­gies, with LED dis­plays and search equip­ment in­stalled, al­low­ing vis­i­tors to in­spect and in­ter­act with the prod­ucts.

Lo­cal of­fi­cials said the cus­toms of­fices, as an es­sen­tial law en­force­ment power, play an im­por­tant role in cross-bor­der IP pro­tec­tion.

“The Qing­dao ex­hi­bi­tion cen­ter will be­come an ed­u­ca­tion base for the rule of law, and will host in­ter­na­tional meet­ings and train­ing pro­grams or­ga­nized by the cus­toms of­fices,” said Zhang Shu­jie, di­rec­tor of the law and reg­u­la­tion depart­ment of Qing­dao cus­toms of­fice.

The Chi­nese cus­toms forces have es­tab­lished co­op­er­a­tion with more than 130 coun­tries and re­gions around the world, sign­ing over 170 mu­tual en­force­ment aid agree­ments. It has reg­is­tered more than 50,000 IP en­tries, rank­ing high­est in the world.

The first IP cus­toms reg­is­tra­tion cer­tifi­cate, with the se­rial num­ber “T95-00001”, is dis­played in the ex­hi­bi­tion cen­ter.

Cus­toms of­fices around the coun­try have launched 220,000 IP pro­tec­tion cam­paigns since the cross­bor­der IP pro­tec­tion sys­tem was es­tab­lished in 1994, ben­e­fit­ing more than 12,000 rights own­ers.

This page is jointly pub­lished by the State In­tel­lec­tual Prop­erty Of­fice and China Daily. To com­ment or con­trib­ute, please e-mail ipr@chi­nadaily.com.cn or con­tact edi­tors at +86-10-6499 5774.

ZHANG JINGANG / FOR CHINA DAILY

Qing­dao lo­cals visit the Ex­hi­bi­tion Cen­ter for Cus­toms In­tel­lec­tual Prop­erty Pro­tec­tion.

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