Lux­ury global tex­tile brands switch to Xi­ayi

County in He­nan prov­ince as­ton­ish­ing world with emerg­ing premium cloth­ing in­dus­try growth

China Daily (Hong Kong) - - BUSINESS - By XIN­HUA in Zhengzhou, He­nan

You could never imag­ine that ex­quis­ite sweaters by well-known lux­ury la­bels such as Ar­mani could be pro­duced in China’s in­land ar­eas. But they are. Xi­ayi county in cen­tral China’s He­nan prov­ince is as­ton­ish­ing the world with its emerg­ing tex­tile and cloth­ing in­dus­try.

In the plants of Jierui Cloth­ing Com­pany in Xi­ayi in the city of Shangqiu, work­ers pro­duce cardi­gans for Span­ish clothes com­pany Zara.

Jierui Cloth­ing Com­pany is autho­rized to pro­duce clothes for many world-renowned brands, and its prod­ucts are ex­ported to more than 20 coun­tries and re­gions, in­clud­ing the United States, Ger­many, Italy and Spain.

“With 300 work­ers, the com­pany pro­duces an av­er­age of 5 mil­lion items of cloth­ing an­nu­ally for brands such as H&M and Zara. For Ar­mani, we pro­duce about 20,000 prod­ucts each year. Though it is not a big or­der, the profit is three times that of or­di­nary or­ders,” said Dai Liang­wei, the com­pany pro­duc­tion man­ager.

Chen Bin, deputy di­rec­tor with the county’s in­dus­trial clus­ter dis­trict ad­min­is­tra­tive com­mit­tee, said that seven or eight years ago there were only two or three small spin­ning fac­to­ries in Xi­ayi.

Thanks to the trans­fer of in­dus­try from de­vel­oped coastal re­gions to cen­tral in­land re­gions, the county has started to see tex­tiles and cloth­ing emerge as its lead­ing in­dus­try.

A to­tal of 93 tex­tile and gar­ment en­ter­prises were based in the county, and in­come from the in­dus­try sur­passed 10 bil­lion yuan ($1.4 bil­lion) in 2015, ac­cord­ing to the county govern­ment.

Jierui Cloth­ing Com­pany is a pro­duc­tion base for Ar­mani, bil­lion yuan which has strict stan­dards for product qual­ity, and shows the im­prove­ment of work­ers’ qual­ity and skills, said Liang Wan­tao, the county’s party chief.

The cloth­ing in­dus­try has cre­ated jobs for more than 30,000 lo­cals. Han Cui­hua of Beil­ing town­ship is one of these work­ers and works for He­nan Dayang Yarn. She was re­warded with a 100-squareme­ter flat for her ex­cel­lent per­for­mance this year.

“The new flat is only a 10 minute walk from the plant. I have a home in the county now,” Han said.

The county built res­i­den­tial com­mu­ni­ties for these work­ers. So far, more than 500 such flats have been sold to work­ers, at a cheaper than av­er­age price as part of a re­wards sys­tem.

The county has also is­sued pref­er­en­tial poli­cies to en­sure em­ploy­ees in the tex­tile and cloth­ing in­dus­try can en­joy pensions, ed­u­ca­tion for their chil­dren and med­i­cal treat­ment.

Xi­ayi’s cloth­ing in­dus­try has a com­pet­i­tive edge in the in­ter­na­tional mar­ket. It has not only cre­ated jobs for lo­cal farm­ers but also helped trans­form them into in­dus­trial work­ers, boost­ing ur­ban­iza­tion in the county, said sources with the China Na­tional Tex­tile and Ap­parel Coun­cil.

China’s State Coun­cil passed a plan in early De­cem­ber to boost de­vel­op­ment in the coun­try’s cen­tral re­gions for the 13th Five-Year Plan pe­riod (2016-20).

The speedy rise of cen­tral re­gions is of great im­por­tance to sup­port­ing China’s medium-high eco­nomic growth. China will guide and sup­port in­dus­tries in south­east­ern coastal ar­eas that meet en­vi­ron­men­tal stan­dards, as well as fac­to­ries bases for well­known brands, both for­eign and Chi­nese, to move to cen­tral re­gions.

in­come from the tex­tile and gar­ment in­dus­try in Xi­ayi in 2015

MIAO YUCAI / FOR CHINA DAILY

A worker loops a sweater at the fac­tory of Jierui Cloth­ing Com­pany in Xi­ayi, He­nan prov­ince. The com­pany pro­duces clothes for world­fa­mous brands such as Ar­mani and Zara.

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