Scisky signs sponsorship deal with Rockets

In a bid to enter the North American market, home décor company Scisky signed a five-year sponsorship agreement with the NBA’s Houston Rockets on Friday, with former Rockets great Yao Ming as the company’s spokesperson.

Dai Jiabing, chairman of Lanzhou Scisky Investment CMI Holdings, said that the NBA is highly professional and the most influential basketball league in the world, with billions of fans.

“The Houston Rockets is the most popular NBA team; it is beloved by people of all races and ages because of its winning team spirit. I am sure this partnership will help us to convey our message about healthy living,” said Dai.

Scisky, headquartered in Lanzhou, in Northwest China’s Gansu province, is a global provider of home decorations, furniture and water-based high-tech building and painting materials. Its mission is to build nontoxic living environments.

As a newcomer to the North American market, Dai expressed hopes that a fiveyear partnership with the Rockets will help Scisky gain market share.

“I am happy to see the beginning of a new partner- ship; I hope both teams achieve great results, no matter on the court or in business,” basketball Hall of Famer Yao said.

Tad Brown, Rockets CEO, said that the agreement expands the team’s corporate base with Chinese companies to seven. Yao was credited by Brown for the NBA franchise acquiring yet another Chinese corporate sponsor.

“The Rockets’ ability to grow globally through his sheer greatness was very evident from the beginning — from playing the first China game to the number of games broadcast over the years in China,” Brown said.

“The interesting thing is that because of the continuing close relationship we share with Yao, we continue to grow with Chinese basketball fans,” Brown said.

I am sure this partnership will help us to convey our message about healthy living.” Dai Jiabing, chairman of Lanzhou Scisky Investment CMI Holdings