Better than expected performance in fourth quarter boosts 2016 results
Chinese microblogging portal Weibo Corporation reported strong revenue growth in 2016, due to increased demands from advertising and marketing revenues.
Weibo reported its net revenues increased by 37 percent year-on-year to $655.8 million, according to the company’s financial results
The revenue from advertising and marketing services, its main source of income, surged by 42 percent to $571.0 million compared to $402.4 million in 2015.
Furthermore, the revenue from value-added services increased by 12 percent yearon-year to $84.8 million, compared to $75.5 million for 2015.
Its monthly active users grew to 313 million by the end of December, up by 33 percent year-on-year, 90 percent of which were mobile users. Its average daily active users in December 2016 grew by 30 percent year-on-year to 139 million.
The company’s fourth quarter growth was impressive, with its net reve-
Our focus continues to target growth scale in users, content creators and customers on our platform.” Wang Gaofei, Weibo’s chief executive
nues increasing by 43 percent year-on-year to $212.7 million.
Advertising and marketing revenue increased by 45 percent year-on-year to $187.9 million, while the revenue from value-added services increased by 28 percent yearon-year to $24.9 million.
Nasdaq-listed Weibo saw its share price close at $58.21 per share, up by 0.21 percent on Thursday.
Wang Gaofei, Weibo’s chief executive, said: “Weibo’s user scale, its breadth of ad offer-