Diesel Black Gold highlights “urban attitude”
Denim jeans purveyor reconstructs and deconstructs urban style’s iconic looks in latest collection by its high-fashion label at Milan Fashion Week
EMilan very year, extravaganza like Milan Fashion Week features legendary Italian brands, and Diesel, a leading denim jean pioneer, is one of the highlights.
During Milan Fashion Week Fall/ Winter 2017/2018, Diesel presented its luxury ready-to-wear line Diesel Black Gold Fall/Winter 2017 collection with a “new urban attitude” generated from nostalgia to fashion past in early 1990s.
Authentic familiar codes are deconstructed and reconstructed for a new repurposed look. Proportions are altered and functions are changed. A biker jacket becomes an elongated shearling coat, turns into a leather trench or into a front zipper maxi skirt. Sartorial staples become a trouser skirt, as well as a pinafore dress.
“It is all about the silhouettes, so we decide to go everything long,” said Andreas Melbostad, the designer and the creative director of Diesel Black Gold.
Andreas told Xinhua that the main look of the collection is the long silhouettes, which can reflect both the toughness and tenderness of an urban girl.
Maxi-knitted turtleneck dresses define the overall elongated silhouette. They are layered under revisited urban icons. Deconstructed sweater elements run through the collection as rib knit detachable collars, sleeves, cuffs, shrugs and gloves.
Fabrics are borrowed from a man’s wardrobe. Leather and suede sneakers keep the girls grounded on the earth, while skinny belts put the focus on the waist.
“Diesel girl is strong, independent, and a little bit rebellious, which I think represent the urban girls today in every city.” Melbostad said.
In the backstage, Renzo Rosso, the founder of Diesel, said Diesel Black gold collection represents the highest quality and interpretation about fashion, it can also inspire other commercial lines of Diesel.
Born in a northeastern village in Italy, Rosso made up his mind to do something different from his parents and he created Diesel in 1978. Fourteen years later, he paid the first visit to China and then introduced Diesel jeans to the Chinese market.
“My cooperation with China has been always fantastic,” Rosso said, describing China as today’s “dream market”. The Italian entrepreneur proved his judgment — The company now runs 36 stores throughout China.
“I have so many great experience and stories in China, and these memories built up my inspiration. And I see myself in Chinese people too. We have so much in common,” Renzo said, stressing the earnest attitude in work shown by Chinese people resonates his working philosophy.
For Wen Ya, the Chinese hostess and actress, it was the first time at a Diesel Black Gold show.
“I do like this brand, because it is always confident in itself, and constantly, it insists to do the styles they like,” she said.
The Milan Fashion Week is one of the “Big 4” fashion week series, along with New York, London, and Paris. Renowned Italian brands are regularly showcased in conjunction with the Italian Chamber of Fashion.
Diesel girl is strong, independent, and a little bit rebellious, which I think represent the urban girls.” Andreas Melbostad, designer and the creative director of Diesel Black Gold