China Daily (Hong Kong)

Singer’s third album perfects a pop formula

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musical career and attempts to explain the dizzying and sometimes overwhelmi­ng effects of fame (“I’m well aware of certain things that can destroy a man like me”) without recourse to lonely-at-the-top clichés. Exuding typical positivity, Sheeran makes a mantra out of turning adversity into opportunit­y: “I’ll find comfort in my pain.” The track builds with thrilling urgency, which is something Sheeran has proved adept at, adding elements bit by bit until a bouncy rhythm section is rattling along beneath him like he’s strapped to a runaway train. It’s a good trick and he pulls it off on every one of the up-tempo songs.

The way Sheeran brought hip hop inflection­s into acoustic singersong­writing was the driving force in his rise to fame but it no longer has a quality of surprise. His rap style is fluent but incredibly distinctiv­e, almost always in the same rhythm and flow. He is very honest and direct, with a sharp turn of phrase, and you really get the sense of a man getting things off his chest, but it is becoming over-familiar, forsaking some of the ragged peculiarit­y that brought so much oddball energy to his first two albums. Division is by far Sheeran’s smoothest collection.

Indeed, at times it essays a lush romantic polish that might verge on cheesy easy-listening if there wasn’t something quite so grittily substantia­l about the force of Sheeran’s personalit­y. Even at his most sentimenta­l there is a quality of earthiness shoving intently from the inside of his songs. He has the gift of sincerity, for saying potentiall­y corny things and making them sound real.

Previous albums have demonstrat­ed that he really knows how to write a beautiful, elegant and heartfelt ballad and ÷is stuffed with them, apparently celebratin­g Sheeran being reunited with his childhood sweetheart. Chord progressio­ns often adhere to stan- dard blues soul patterns but he still manages to squeeze something fresh out of them. Dive is a raspy gem exploring longing and frustratio­n, Happier a tender, self-punishing rumination on lost love, but Perfect may be a bit too perfect for its own good. Imagine a cross between Eric Clapton’s Wonderful Tonight and Chris De Burgh’s Lady In Red and you can decide for yourself whether to reach for a handkerchi­ef or pass the sick bag. Personally, I can’t fault it. Those songs are considered classics for a reason. But with the sweet romantic dedication continuing on Hearts Don’t Break Around Here and How Would You Feel (Paean), the mood of mushy amorousnes­s has the cumulative effect of rubbing off some of the edges that have made Sheeran such an endearingl­y awkward pop star.

For me, the album springs to life on the more sharply observatio­nal Shape of You (already a huge hit single) and especially New Man, the latter riven with caustic jealousy (“Wears both shoes with no socks on his feet / I hear he’s on a new diet and watches what he eats / He’s got his eyebrows plucked and asshole bleached / … still I hear he makes you happy and that’s OK by me”). Sheeran is such an upbeat character, maybe (as the opening Erasure suggests) it takes adversity to really get him going. The toughest ballad by some distance is the album’s closer, Supermarke­t Flowers, tackles the death of his grandmothe­r (although framed as a mother figure) and if you can get through that one with dry eyes you’re a stronger man than I.

Despite his penchant for mathematic­al symbols, it would be wrong to characteri­se this album as formulaic. You have to remember what an unlikely superstar Sheeran really is. He played three nights at Wembley stadium armed only with an acoustic guitar and a loop pedal. But he might have just got a bit too good at the things that he’s already very good at. When the ginger, bespectacl­ed, Suffolk folkie has got through conquering the world with Divide, it would be nice to see him ditch the equations and take a few chances.

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