E-commerce seen growing 19%

The e-commerce market in China is expected to grow by about 19 percent yearon-year this year, a report said. The report, released by consultants McKinsey & Co, said China had entered “a new retail era.” It said this was characterized by online and offline retail creating huge potential and demand, especially for customized products. The popularity of social media spurs online buying, it said. Many e-commerce traders that are expanding into online social networks, however, often offer lower quality services compared with that provided by major online shopping sites, the report added.