China Daily (Hong Kong) - - PAGE TWO -

Chi­nese shop­pers ex­pect a more per­son­al­ized cus­tomer ex­pe­ri­ence in a new dig­i­tal era where the dis­tinc­tion be­tween on­line and off­line mat­ters less, a new re­port said last week. McKin­sey & Co said in its China iCon­sumer Re­search 2017 that the pri­mary shop­ping mode for Chi­nese cus­tomers has be­come the om­nichan­nel ex­pe­ri­ence that can of­fer both off­line and on­line chan­nels be­fore mak­ing pur­chases. More than 95 per­cent of the 5,900 re­spon­dents said they ei­ther vis­ited the phys­i­cal stores be­fore pur­chas­ing elec­tronic de­vices on­line or bought them in stores af­ter do­ing on­line re­search.

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