Trends:

Chinese shoppers expect a more personalized customer experience in a new digital era where the distinction between online and offline matters less, a new report said last week. McKinsey & Co said in its China iConsumer Research 2017 that the primary shopping mode for Chinese customers has become the omnichannel experience that can offer both offline and online channels before making purchases. More than 95 percent of the 5,900 respondents said they either visited the physical stores before purchasing electronic devices online or bought them in stores after doing online research.