Mo­bile game gets a grip on sus­tain­abil­ity

China Daily (Hong Kong) - - PAGE TWO -

Dis­pos­able chop­sticks are about as ev­ery­day as ev­ery­day gets. Who thinks twice about break­ing them open, pinch­ing up our sushi or noo­dles and toss­ing them out with the trash.

A young “green” en­tre­pre­neur in Eng­land was grabbed by some statis­tics he came across.

China pro­duces 80 bil­lion pairs of dis­pos­able chop­sticks a year, Xin­hua News Agency re­ported. Bai Guangxin, chair­man of Jilin Forestry In­dus­try Group, es­ti­mates that amounts to 20 mil­lion 20-year-old trees.

Ac­cord­ing to The Huff­in­g­ton Post, based on 2004-09 statis­tics, it’s more like 57 bil­lion a year, ac­count­ing for the de­struc­tion of 3.8 mil­lion trees.

Any way you stack it, the

This Day, That Year

Item­fromJuly10,1994,in Chi­naDaily:China’slargest TV­com­po­nents­man­u­fac­tur­erhas­suc­ceededin­de­vel­op­ing25-inch­col­or­pic­ture tubes.

“This­mark­s­theendof China’sin­abil­i­ty­to­pro­duce large-screenTVs,”saidLi Liu’en,gen­eral­man­agerof theHe­nanAnyangColorPic­tureTubeGlassBul­bCoLtd.

The­com­pa­ny­plansto­pro­duce20mil­lion­col­or­tubes an­nu­allyby1997.

Tech­no­log­i­cal de­vel­op­ment has changed our view­ing habits, from ca­ble num­bers — and im­plicit de­for­esta­tion — are stag­ger­ing. There has to be a bet­ter way.

Lon­don res­i­dent Tu­dor Fin­neran, 20, has de­cided to try and get the mes­sage out — to younger peo­ple in par­tic­u­lar — through a mo­bile game app. Chop­stick Cham­pion is what he’s come up with.

“The ba­sic idea is to ed­u­cate users on the neg­a­tive en­vi­ron­men­tal fac­tors of wooden/one use or dis­pos­able chop­sticks, from the de­mand of wood to the man­u­fac­tur­ing process,” he said, “but through ap­peal­ing and fun game­play.”

Play­ers are pre­sented with a his­tor­i­cal char­ac­ter (Con­fu­cius, Ghengis Khan, Ho Chi Minh, Kat­sumoto) who they have to feed. They se­lect three dishes from a menu that in­cludes del­i­ca­cies like exotic cater­pil­lars and melon seeds. And the clock starts.

Us­ing the two-fin­ger zoom move on a pair of an­i­mated chop­sticks to grab a piece of tele­vi­sion to com­put­ers and mo­bile de­vices.

To meet the trend, many TV pro­duc­ers are work­ing with in­ter­net giants to strengthen on­line con­tent of­fer­ings.

In March, TCL Corp launched its first in­ter­net TV brand by work­ing with Alibaba Group and Ten­cent Hold­ings.

FFALCON, which tar­gets young view­ers, will in­te­grate TCL’s cap­i­tal, re­search and de­vel­op­ment, and sup­ply chain with Alibaba and Ten­cent’s video con­tent, in­clud­ing TV dra­mas, films, live food from the plate, play­ers move the eats piece by piece to the char­ac­ter’s mouth.

The catch is that each char­ac­ter ben­e­fits most (more points) from dishes that are from their re­gional cui­sine — so a lit­tle bio­graph­i­cal re­search on the ac­com­pa­ny­ing so­cial me­dia ups the re­wards. So play­ers learn about China’s his­tory. There are 39 lev­els.

The app fea­tures pop-ups such as: “En­vi­ron­men­tal No­tice — Please think about the sup­ply chains and pro­duc­tion meth­ods of all non­sus­tain­able and non­re­new­able prod­ucts.” So play­ers learn about the en­vi­ron­ment. (It’s in mul­ti­ple lan­guages too).

Stage One of Chop­stick Cham­pion, which is al­ready avail­able in Ap­ple and An­droid stores, is in the process of be­ing re­viewed by Chi­nese author­i­ties to go in the iTunes store in China.

Fin­neran, who de­scribes him­self on LinkedIn as “the sports events, an­i­ma­tion and doc­u­men­taries.

The com­pa­nies will also co­op­er­ate in the ar­ti­fi­cial in­tel­li­gence and cloud ser­vices sec­tors.

Chi­nese TV sales to­taled 50.9 mil­lion units last year, up by 7.8 per­cent from 2015, with the value reach­ing 156 bil­lion yuan ($22.6 bil­lion), ac­cord­ing to All View Cloud, a Bei­jing con­sul­tancy. hard­est work­ing per­son you’ ll ever meet,” is al­ready look­ing ahead to Stage Two, “which will re­ally fo­cus on the case study of de­for­esta­tion due to non-re­us­able chop­sticks.”

It’s his first app on the “mar­ket”, he said, but he is work­ing on oth­ers over the next few months “to ed­u­cate a mas­sive au­di­ence on these prob­lems and even­tu­ally lead to some pos­i­tive change.

“Hav­ing a pas­sion for the en­vi­ron­ment and still not see­ing the nec­es­sary changes that need to be made,” he said, “I am do­ing my best to uti­lize apps/tech to pro­mote a nec­es­sary change and lay the foun­da­tion for my fu­ture busi­ness.”

That busi­ness? A full-time “eco-en­tre­pre­neur” who leads “the world in the right di­rec­tion through in­for­ma­tive game­play or tech ser­vices.”

Con­tact the writer at chris­davis@ chi­nadai­lyusa.com

In­dus­try in­sid­ers say that while the tra­di­tional TV mar­ket is al­ready sat­u­rated, in­ter­net TV is still grow­ing.

They be­lieve on­line TV will wit­ness rapid growth in the next five years as the for­mat has ac­cu­mu­lated and cul­ti­vated a large num­ber of users.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.