China Daily (Hong Kong)

Turn your home into an ‘eco haven’

- By FAN FEIFEI fanfeifei@chinadaily.com.cn

Energy-efficient home appliances have become an industry trend as consumers pursue greener lifestyles.

Innovation has triggered research and developmen­t into more environmen­tallyfrien­dly air conditione­rs, refrigerat­ors, washing machines and water heaters, as well as a host of other household products.

“Home appliance manufactur­ers have had to adjust to this new philosophy,” said Liang Zhenpeng, an independen­t consumer electronic­s analyst. “This means an increase in R&D investment of energy-saving, low-carbon emission products.

“Only by doing this can they succeed against fierce competitio­n,” he added.

China’s leading manufactur­ers such as Haier Group Corp have quickly picked up on this consumer craze.

The multinatio­nal electronic­s and home appliance giant has launched various energy-saving air conditione­rs.

Many are equipped with smart sensors, which detect body movements and temperatur­e, and then adjust the settings automatica­lly.

Haier’s R290 “intelligen­t air conditione­r” uses low-carbon R290 refrigeran­t fluid, which cuts down on dangerous gases that can destroy the ozone layer.

Already the company’s Maglev air-conditioni­ng system is used in government public buildings, commercial real estate developmen­ts, hotels and hospitals.

These units can substantia­lly reduce carbon dioxide emissions and energy costs, data released by Haier showed.

“The technologi­es used in these air conditioni­ng units have the potential to significan­tly reduce energy consumptio­n and improve air quality,” said Liang Haishan, chief executive of Haier.

“We are looking forward to advancing our eco-innovation efforts to an even greater level,” Liang added.

Data from Euromonito­r, the global market research company based in London, showed Haier is the number one brand for air conditione­rs in the world with a market share of 23.6 percent in terms of sales last year.

Apart from air conditione­rs, Haier has also rolled out energy-saving refrigerat­ors, washing machines and water heaters.

The group’s latest refrigerat­ors need 40 percent less electricit­y, while one of its water heater designs won an energy-saving award from the Ministry of Industry and Informatio­n Technology.

In April, Haier and e-commerce behemoth Alibaba Group Holding Ltd linked up to launch a new project to look into a “home appliance green ecosystem”.

By virtue of Haier’s social networking platform, the company will collect data from customers about freezing and storing frozen foods.

It will then design hightech refrigerat­ors, which will utilize environmen­tallyfrien­dly materials and fluorine-free refrigeran­t fluid.

Fiancial figures in the first quarter showed that Haier’s operating income was 37.7 billion yuan ($5.54 billion), an increase of 69.7 percent compared to the same period in 2016. Net profit increased to 1.46 billion yuan during the same time frame.

The National Bureau of Statistics released data that showed domestic home appliance manufactur­ers reported profits of 119.69 billion yuan last year, a 20.4 percent increase compared to 2015.

Guangdong Midea Group, for example, has been working with upstream suppliers, such as leading steel material manufactur­ers, HBIS Group Chengsteel Co, to promote an array of “greener” products.

“We have sold 12 million sets of ECO series air conditione­rs, which will save more than 1.2 billion kwH (killowatt-hour) power consumptio­n each year,” said Wu Wenxin, president at Midea’s air conditioni­ng production department.

“This will help reduce the equivalent of 500,000 metric tons of coal, and could reduce carbon emissions by 1.21 million tons,” he added.

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