Cow­boys still sit atop global rich list

China Daily (Hong Kong) - - SPORTS -

With the NFL’s top spon­sor­ship and pre­mium seat­ing rev­enues, the Dal­las Cow­boys were named the world’s most valu­able sports team by Forbes mag­a­zine this week in its an­nual top-50 rank­ing.

The Cow­boys, who have not won a Su­per Bowl since 1996, jumped five per­cent in value to $4.2 bil­lion to de­fend their 2016 po­si­tion. Last year they un­seated Span­ish soc­cer pow­er­house Real Madrid atop the global list.

The 32-team NFL is the world’s rich­est league, with an av­er­age op­er­at­ing profit of $91 mil­lion and no club turn­ing less than a $26 mil­lion profit. A ma­jor rea­son for that was the lat­est NFL tele­vi­sion pack­age bring­ing an­nual rev­enues of $7 bil­lion.

The Cow­boys also boast a $1.5 bil­lion team prac­tice fa­cil­ity and head­quar­ters that will be­come a re­tail and en­ter­tain­ment com­plex with ho­tels, med­i­cal cen­ter and con­ven­tion cen­ter. An ex­clu­sive club of­fers mem­bers the chance to watch Cow­boys work­outs.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.