A fresh injection of ideas and joint efforts are giving area some touristic vim

It sometimes takes a fresh set of eyes to spot the obvious, when those who are overly familiar with a place cannot see the wood for the trees. That is what happened after You Linshan, 32, returned from the United States, after working there for five years, to live in Nyingchi, Tibet autonomous region, two years ago.

You, originally from Xi’an, Shaanxi province, was touring the Nyingchi area and met Tasha, a villager there. Before long they had decided to marry, and You decided to move to Nyingchi.

As they set about planning their future, the couple decided to do a bit of market research on business opportunities in Nyingchi and found that there seemed to be great demand for environmentally friendly products from the area. In this respect, Nyingchi’s products of the forest such as matsu take and many kinds of fruits offer great opportunities, You says.

“More and more people are willing to splash out on healthy, environmentally friendly food as they adopt upmarket spending habits. At the moment you can’t find that many agricultural products from Nyingchi around China, but demand will grow as more tourists come here and discover them.”

In October the couple opened an agricultural processing cooperative factory in their village, in Pai town,