A fresh in­jec­tion of ideas and joint ef­forts are giv­ing area some touris­tic vim

China Daily (Hong Kong) - - COVER STORY - By LIU XIANGRUI

It some­times takes a fresh set of eyes to spot the ob­vi­ous, when those who are overly fa­mil­iar with a place can­not see the wood for the trees. That is what hap­pened af­ter You Lin­shan, 32, re­turned from the United States, af­ter work­ing there for five years, to live in Ny­ingchi, Ti­bet autonomous re­gion, two years ago.

You, orig­i­nally from Xi’an, Shaanxi prov­ince, was tour­ing the Ny­ingchi area and met Tasha, a vil­lager there. Be­fore long they had de­cided to marry, and You de­cided to move to Ny­ingchi.

As they set about plan­ning their fu­ture, the cou­ple de­cided to do a bit of mar­ket re­search on busi­ness op­por­tu­ni­ties in Ny­ingchi and found that there seemed to be great de­mand for en­vi­ron­men­tally friendly prod­ucts from the area. In this re­spect, Ny­ingchi’s prod­ucts of the for­est such as matsu take and many kinds of fruits of­fer great op­por­tu­ni­ties, You says.

“More and more peo­ple are will­ing to splash out on healthy, en­vi­ron­men­tally friendly food as they adopt up­mar­ket spend­ing habits. At the mo­ment you can’t find that many agri­cul­tural prod­ucts from Ny­ingchi around China, but de­mand will grow as more tourists come here and dis­cover them.”

In Oc­to­ber the cou­ple opened an agri­cul­tural pro­cess­ing co­op­er­a­tive fac­tory in their vil­lage, in Pai town,

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