Bayer ‘Su­per In­terns’ pur­sue change, gain ex­pe­ri­ence

China Daily (Hong Kong) - - BUSINESS ADVERTORIAL - By TANG ZHIHAO tangzhi­hao@chi­nadaily.com.cn

Bayer China’s top man­age­ment mem­bers have of­fered in­tern­ships to eight Chi­nese univer­sity stu­dents. The se­lected stu­dents will par­tic­i­pate in the 30 -day 2017 Bayer Su­per In­tern pro­gram in Bayer’s Shang­hai and Bei­jing of­fices between July and Au­gust.

In the up­com­ing month, the in­terns will work with Bayer China’s top man­age­ment mem­bers, in­clud­ing C e l i n a C h e w, p r e s i d e n t o f Bayer Group Greater China, to learn how to think like a man­ager, to com­mu­ni­cate, to man­age their time and to al­lo­cate lim­ited re­sources. They will also par­tic­i­pate in Bayer C hina’s se­nior man­age­ment meet­ings to learn more about Bayer ’s opera - tion and cul­ture, ac­cord­ing to the com­pany.

The 2017 pro­gram — which de­buted in May and was fi­nal­ized on July 10 — at­tracted 1,065 Chi­nese stu­dents from 352 uni­ver­si­ties around the world, in­clud­ing Tong ji Univer­sity, the Univer­sity of Elec­tronic Sci­ence and Tech­nol­ogy of China and Copen­hagen Busi­ness School in Den­mark.

The en­tire se­lec­tion process in­volved three stages — on­line in­vi­ta­tion and ap­plic a t i o n t h r o u g h Te n c e n t ’s We C h a t p l a t f o r m , p u b l i c on­line se­lec­tion through video-based so­cial plat­form Meipai, and a fi­nal com­pe­ti­tion wit­nessed by Bayer C h i n a ’s t o p m a n a g e m e n t mem­bers.

Bayer said the two on­line ac­tiv­i­ties were spe­cially de­signed to test stu­dents’ skills in us­ing so­cial me­dia, their com­mu­ni­ca­tion and their will­ing­ness to try new things. It is also a part of Bayer ’s dig­i­tal trans­for­ma­tion strateg y, aim­ing to cre­ate two-way di­a­logue between Bayer and stu­dents.

Twenty stu­dents suc­cess­fully en­tered the fi­nal com­pe­ti­tion on July 10.

T h i s y e a r, B ay e r c o n t i n - ues to pro­mote its em­ployer brand “pas­sion to in­no­vate, power to change” dur­ing the se­lec­tion pro­cesses. The com­pany asked stu­dents to iden­tify a so­cial prob­lem and for­mu­late a plan to bring about pos­si­ble so­lu­tions.

“It is not hard to de­velop the pas­sion to in­no­vate, but tak­ing the first step in bring­ing about change is more im­por­tant,” said Chew. “We are look­ing for tal­ented peo­ple who are pas­sion­ate about in­no­va­tion and who want to make a pos­i­tive change in the world.”

Stu­dents’ plans for change cov­ered a wide range of top­ics, in­clud­ing waste clas­si­fi­ca­tion and en­vi­ron­men­tal pol­lu­tion in­spec­tion and preven­tion, ac­cord­ing to the com­pany.

Bayer has been or­ga­niz­ing the Bayer Su­per In­tern pro­gram for three con­sec­u­tive years. More than 3,500 Chi­nese stu­dents have ap­plied and par­tic­i­pated in this pro­gram dur­ing that time.

The an­nual pro­gram plays an im­por tant role in help­ing Bayer China to con­vey its core values to the pub­lic.

“Bayer Su­per In­tern is a won­der­ful pro­gram for Bayer to se­lect our sum­mer in­terns in a cre­ative, fun and dig­i­tal way, and to com­mu­ni­cate Bayer’s mis­sion, “Sci­ence for a Bet­ter Life”, which means that we foc us on sci­en­tific in­no­va­tion to find so­lu­tions that im­prove peo­ple’s lives and so­ci­ety”, Chew said.

Stu­dents con­sider this pro­gram an im­por­tant plat­form to learn from other ex­cel­lent can­di­dates and it has im­proved their un­der­stand­ing of Bayer’s cul­ture, ac­cord­ing to the com­pany.

“It is a re­ally good pro­gram that in­volves par­tic­i­pants from all over the world, such as Den­mark and the United States. The most im­por­tant thing that a b s o r b s m e i s B ay e r ’s c u l - ture, which fo­cuses on pro­mot­ing pas­sion to in­no­vate and the power to change,” s a i d G u o Xu b o , a s t u d e n t f r o m t h e E a s t C h i n a Un i - ver­sity of Po­lit­i­cal Sci­ence a n d L a w, w h o w i l l w o r k with Grace Lee, vice-pres ident and head of com­mu­ni­ca­tions of Bayer Greater China, over the next 30 days.

The pro­gram, launched in 2015, not only gives stu­dents real work ex­pe­ri­ence, but also brings new per­spec­tive and vi­tal­ity to sup­port Bayer’s long-term com­mit­ment in China.

The com­pany said it has ad­vanced this in­tern­ship pro­gram in China be­cause it will bring fresh ideas and c r e a t i v i t y, a n d h e l p s t h e com­pany to build a tal­ent pool to meet fu­ture chal­lenges. The pro­gram will also help stu­dents to bet­ter un­der­stand the com­pany ’s cul­ture and pre­pare for their fu­ture ca­reers, ac­cord­ing to the com­pany. About em­ployer brand: ‘pas­sion to in­no­vate, power to change’

Celina Chew, pres­i­dent of Bayer Group Greater China

Bayer, the Ger­man phar­ma­ceu­ti­cal and agri­cul­tural so­lu­tions provider, has been pro­mot­ing its em­ployer brand “pas­sion to in­no­vate, power to change” in China over the past few years, aim­ing to sup­port its long-term devel­op­ment.

The em­ployer brand — launched in 2014 — sums up ev­ery­thing that char­ac­ter­izes Bayer as an em­ployer: its work cul­ture, what the com­pany ex­pects of its cur­rent and fu­ture em­ploy­ees, and what it has to of­fer them in re­turn.

Bayer ac­tively nur­tures a “pas­sion to in­no­vate, power to change” cul­ture among univer­sity stu­dents and young pro­fes­sion­als. Its so­cial me­dia cam­paign, Bayer Su­per In­tern and its cam­pus events have at­tracted an in­creas­ing num­ber of young peo­ple to sup­port its busi­ness and in­no­va­tion.

Bayer was awarded the Aon He­witt-LinkedIn Best Em­ploy­ers 2016 award and col­lected four rep­utable best em­ployer awards in China, in­clud­ing the Rand­stad Award as Best Em­ployer in the Phar­ma­ceu­ti­cal and Chem­i­cal In­dus­try, as well as 51job’s Best Hu­man Re­source Man­age­ment Com­pany award.

PHOTOS PRO­VIDED TO CHINA DAILY

Celina Chew (sec­ond from left), pres­i­dent of Bayer Group Greater China, per­forms a mu­si­cal with the 2017 Bayer Su­per In­tern nom­i­nees on July 10.

2017 Bayer Su­per In­tern nom­i­nees par­tic­i­pate in an out­door com­pe­ti­tion on July 10 in Shang­hai.

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