Bayer Bet­ter Life Hall teaches fam­i­lies self-care knowl­edge

China Daily (Hong Kong) - - BUSINESS - By LI YOU liyou@chi­

The ninth China (Bei­jing) Chil­dren and Women In­dus­try Expo kicked off at the China Na­tional Con­ven­tion Cen­ter on July 14, gath­er­ing more than 300 brands in the fields of sci­ence ed­u­ca­tion, health, en­ter­tain­ment, par­ent­ing and food.

Bayer Bet­ter Life Hall was un­veiled dur­ing the par­ent­ing car­ni­val as a com­pre­hen­sive in­ter­ac­tive ex­hi­bi­tion of life sci­ences, pop­u­lar­iz­ing sci­en­tific knowl­edge among chil­dren and their par­ents, and pro­mot­ing healthy lifestyle con­cepts.

Bayer Bet­ter Life Hall was first launched in 2013. It has been held in Shang­hai three times, at­tract­ing nearly 60,000 vis­i­tors. It has grad­u­ally evolved into a plat­form for sci­ence ed­u­ca­tion and en­ter­tain­ment.

With lively and in­ter­ac­tive ex­hibits and themed ac­tiv­i­ties in the series, this year’s ex­hi­bi­tion at­tracted a good num­ber of vis­i­tors to the scene.

“I’m very pleased to see the suc­cess of Bayer’s LifeS­cience Expo in Bei­jing this year. This plat­form helps us to raise aware­ness among the gen­eral pub­lic about self-care and healthy lifestyles, and to en­cour­age peo­ple to take bet­ter care of them­selves,” said Celina Chew, pres­i­dent of Bayer Group Greater China.

Bayer be­lieves strongly in the im­por­tance of life sci­ences be­cause the more we un­der­stand about our bod­ies, our en­vi­ron­ment and the sci­ence of life, the bet­ter we will be able to make good de­ci­sions to im­prove our health and hap­pi­ness, Chew said.

Vis­i­tors can also play games and take self­ies at the ex­hi­bi­tion. The games were de­signed based on sci­en­tific knowl­edge in the fields of self-care, car­dio­vas­cu­lar health, pet health and crop health.

The ex­hi­bi­tion’s aim is that, through learn­ing to take care of them­selves and the peo­ple, an­i­mals and plants around them, each child will learn how to be­come a lit­tle ex­pert in the life sci­ence field.

Through many fun games that chal­lenge their hands and brains, both chil­dren and their par­ents can en­joy them­selves as well as gain a lot of prac­ti­cal life sci­ence knowl­edge.

Take the Mom­mies and Ba­bies game as an ex­am­ple. By match­ing dif­fer­ent nu­tri­ents into pairs, chil­dren un­der­stand the va­ri­ety and role of the nu­tri­tional el­e­ments that mothers need while they are preg­nant.

In the game of Pest Toss, vis­i­tors could sim­u­late the sit­u­a­tion in de­feat­ing var­i­ous pests

This plat­form helps us to raise aware­ness among the gen­eral pub­lic about self­care and healthy lifestyles, and to en­cour­age peo­ple to take bet­ter care of them­selves.”

pres­i­dent of Bayer Group Greater China

that may cause dif­fer­ent dis­eases in crops by throw­ing lit­tle steel balls at the pest mod­els.

The on-site lec­ture about pro­fes­sional pets knowl­edge out­lined ef­fec­tive meth­ods for pets’ daily care and com­mon prob­lems that may be caused by rais­ing pets.

A lec­ture on he­mo­philia de­liv­ered by Liu Shufen, a doc­tor from Pek­ing Union Med­i­cal Col­lege Hos­pi­tal, raised pub­lic aware­ness of the dis­ease.

Through the lec­ture and re­lated ac­tiv­i­ties, vis­i­tors gained ba­sic knowl­edge about the dis- ease, learn­ing about the way it is in­her­ited, the ma­jor symp­toms and the treat­ment meth­ods.

Ac­cord­ing to Liu, the in­ci­dence of the dis­ease in China is five to 10 in 100,000. She said the cost for a fam­ily with a 10-year-old he­mo­philia child is re­ally high, as they have to pay more than 3,000 yuan ($443.21) per week to in­ject the blood co­ag­u­la­tion fac­tors.

On the same day, Bayer was an­nounced as a found­ing mem­ber of China’s first Self-Care Union, launched on July 14, led by the China Pop­u­la­tion Ed­u­ca­tion Cen­ter of the Na­tional Health and Fam­ily Plan­ning Com­mis­sion.

The union’s mis­sion is to pro­mote self-care among the Chi­nese pub­lic un­der the joint ef­forts of the union mem­bers, in­clud­ing gov­ern­ment de­part­ments, NGOs, ex­perts, the me­dia and prom­i­nent com­pa­nies.

At the launch cer­e­mony, the pres­i­dent of Bayer Con­sumer Health Di­vi­sion China, Lance Yuen, shared Bayer’s ex­pe­ri­ences of pro­mot­ing self-care and ex­pressed the com­pany’s com­mit­ment to the sus­tain­able de­vel­op­ment of self-care in China. About the com­pany

Bayer is a lead­ing global in­no­va­tor in the fields of health­care and agri­cul­ture. It has com­mit­ted to de­vel­op­ing in­no­va­tive prod­ucts and so­lu­tions to im­prove the health of hu­mans, an­i­mals and plants.

Bayer’s links with China date back to 1882. Bayer started pro­duc­ing Aspirin in Shang­hai in 1936 and the com­pany es­tab­lished a phar­ma­ceu­ti­cal pro­duc­tion and pack­ag­ing fa­cil­ity in Bei­jing from 1995 to 1997.

Greater China is Bayer’s largest sin­gle mar­ket in Asia, ac­count­ing for sales in the LifeS­cience busi­ness of more than 2.67 bil­lion eu­ros ($3.06 bil­lion) in 2016.

Over the years, Bayer has con­trib­uted to pro­vid­ing med­i­cal ed­u­ca­tion op­por­tu­ni­ties to health­care pro­fes­sion­als, es­pe­cially in less de­vel­oped ar­eas.

In the “Go West” project, Bayer had pro­vided ed­u­ca­tion op­por­tu­ni­ties for more than 30,000 doc­tors and hos­pi­tal ex­ec­u­tives in 26 prov­inces via 227 train­ing cour­ses by the end of 2016.

“Bayer is ded­i­cated to us­ing sci­ence to de­liver more in­no­va­tive prod­ucts and so­lu­tions to en­hance hu­man, plant and an­i­mal health, and through this, con­trib­ute to a bet­ter life for all,” Chew said.


Chil­dren learn about the ben­e­fits of sun­screen knowl­edge at Bayer’s booth of the ninth China Chil­dren and Women In­dus­try Expo in Bei­jing. Celina Chew,

Celina Chew (first right) shares sci­en­tific tips with chil­dren.

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