Copy­right of on­line news, movies, TV shows to be en­forced ‘se­verely’

China Daily (Hong Kong) - - CHINA - By LUO WANGSHU lu­owang­shu@ chi­nadaily.com.cn

The lat­est na­tional cam­paign to pro­tect in­tel­lec­tual prop­erty rights will fo­cus on on­line movies, TV shows and news ar­ti­cles, the top copy­right watch­dog said on Tues­day.

“To pro­tect the copy­right of movies, TV se­ries and news sto­ries on­line, the bat­tle will se­verely strike web­sites and other plat­forms, such as cloud stor­age and so­cial me­dia plat­forms, that spread unau­tho­rized works,” said Yu Cike, di­rec­tor of copy­right man­age­ment for the Na­tional Copy­right Ad­min­is­tra­tion.

“It will also tar­get web­sites, mo­bile apps and WeChat ac­counts that pub­lish, re­post and spread news ar­ti­cles without au­tho­riza­tion.”

In an era in which more peo­ple are ac­tive on­line through so­cial me­dia and blogs, news has of­ten been taken and pub­lished without au­tho­riza­tion, said Sun Yuxia, head of in­for­ma­tion copy­right pro­tec­tion at Xin­hua News Agency.

She added that news ar­ti­cles from tra­di­tional news agen­cies are eas­ily trans­ferred to per­sonal blogs and so­cial me­dia feeds without giv­ing credit.

She ap­plauded the ef­fort to tackle in­fringe­ments of news copy­rights and to im­prove the on­line copy­right en­vi­ron­ment gen­er­ally.

The cam­paign will also tar­get app stores and app providers that spread works without au­tho­riza­tion.

E-com­merce plat­forms will be strictly su­per­vised, ban­ning pi­rated books, video works and elec­tronic pub­li­ca­tions on­line.

The an­nual cam­paign be­gan in 2005 and called Sword at the In­ter­net, aims to tackle on­line copy­right in­fringe­ment and tar­gets mu­sic, movies, lit­er­a­ture, games, e-com­merce and soft­ware.

It is ex­pected to last four months.

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