BOC named first Bei­jing 2022 part­ner

China Daily (Hong Kong) - - TOP NEWS - By LI YOU liyou@chi­

Bank of China signed an agree­ment to be­come the first top-level of­fi­cial part­ner of the Bei­jing 2022 Win­ter Olympics and the Par­a­lympic Win­ter Games in mid-July.

Sign­ing as the first of­fi­cial part­ner is a mile­stone for the Games’ mar­ket­ing pro­gram, Chen Jin­ing, ex­ec­u­tive pres­i­dent of the or­ga­niz­ing com­mit­tee of the Bei­jing 2022 Win­ter Olympics, said at the sign­ing cer­e­mony in the na­tional cap­i­tal.

The mar­ket­ing work is a key fac­tor guar­an­tee­ing the suc­cess of the Win­ter Olympics, ac­cord­ing to Chen. He said that for en­ter­prise par­tic­i­pants, it also pro­vides a high-pro­file plat­form to build their brands and en­hance their com­pet­i­tive­ness.

“Bank of China will pro­vide the high­est in­ter­na­tional stan­dard, the most com­pre­hen­sive and re­li­able Win­ter Olympic Games fi­nan­cial ser­vices and sup­port­ing mea­sures to pro­mote na­tional fit­ness and win­ter sports,” said Tian Guoli, pres­i­dent of the bank.

The bank plans to pro­vide fi­nan­cial prod­ucts, com­mer­cial bank­ing and in­vest­ment bank­ing ser­vices, and to up­grade its ser­vice fa­cil­i­ties for the Bei­jing 2022 Olympic and Par­a­lympic Win­ter Games.

The or­ga­niz­ing com­mit­tee of the Bei­jing 2022 Win­ter Olympics launched its mar­ket­ing plan in Fe­bru­ary, with Bank of China se­lected to be the first of­fi­cial part­ner fol­low­ing open eval­u­a­tions, ac­cord­ing to Chen.

The mar­ket­ing de­vel­op­ment pro­grams of the Bei­jing 2022 Win­ter Olympics and Par­a­lympic Win­ter Games cover spon­sor­ships, li­cens­ing and tick­et­ing, which will be the ma­jor sources of rev­enue for the game.

Spon­sors of the Games are cat­e­go­rized into four lev­els: of­fi­cial part­ner, of­fi­cial spon­sor, of­fi­cial ex­clu­sive sup­plier and of­fi­cial sup­plier. Spon­sors’ rights pack­ages in­clude mar­ket­ing, hos­pi­tal­ity, and the sup­ply of prod­ucts and ser­vices.

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