Win­ery plans Chile tie-up in China bid

China Daily (Hong Kong) - - WORLD -

MEN­DOZA, Ar­gentina — The Chi­nese main­land mar­ket is key to Ar­gen­tine winer­ies in their ef­forts to open up new mar­kets and busi­nesses, a win­ery owner said.

Ale­jan­dro Vigil, the owner as well as an oe­nol­o­gist and agri­cul­tural en­gi­neer, said that China is one of his “most im­por­tant ob­jec­tives”.

The win­ery, El Ene­migo, is si­t­u­ated in Cachingo near the cen­tral city of Men­doza in west­ern Ar­gentina.

“Chi­nese gas­tron­omy is known around the world. It is one of the most im­por­tant in the world. Of course we want to be there,” said Vigil, whose win­ery co­op­er­ates with two Chi­nese im­porters now.

“We are think­ing of be­ing in Bei­jing in the next year,” Vigil added, say­ing his win­ery will team up with other winer­ies from Ar­gentina and Chile, among oth­ers, to boost its pres­ence in China.

El Ene­migo ini­tially spread its wings in Latin Amer­ica, es­pe­cially in Brazil and Peru, and now has busi­nesses out­side the con­ti­nent.


Es­ti­mated value of Ar­gentina’s wine ex­ports, which rep­re­sents a 3.8 per­cent of global mar­ket share

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