Winery plans Chile tie-up in China bid
MENDOZA, Argentina — The Chinese mainland market is key to Argentine wineries in their efforts to open up new markets and businesses, a winery owner said.
Alejandro Vigil, the owner as well as an oenologist and agricultural engineer, said that China is one of his “most important objectives”.
The winery, El Enemigo, is situated in Cachingo near the central city of Mendoza in western Argentina.
“Chinese gastronomy is known around the world. It is one of the most important in the world. Of course we want to be there,” said Vigil, whose winery cooperates with two Chinese importers now.
“We are thinking of being in Beijing in the next year,” Vigil added, saying his winery will team up with other wineries from Argentina and Chile, among others, to boost its presence in China.
El Enemigo initially spread its wings in Latin America, especially in Brazil and Peru, and now has businesses outside the continent.
Estimated value of Argentina’s wine exports, which represents a 3.8 percent of global market share