Chi­nese wan­der­lust punches big hole in wal­let

China Daily (Hong Kong) - - BUSINESS - By WANG ZHUOQIONG wangzhuo­qiong@ chi­nadaily.com.cn AFP

Chi­nese trav­el­ers are spend­ing 28 per­cent of their in­come on av­er­age on in­ter­na­tional travel, with the mil­len­ni­als (those born in the 1990s) be­ing the big­gest spen­ders, al­lo­cat­ing 35 per­cent of their in­come to travel, ac­cord­ing to an in­dus­try sur­vey.

The sixth an­nual Chi­nese In­ter­na­tional Travel Mon­i­tor re­port by Ho­tels.com said Chi­nese trav­el­ers of all age groups travel in­ter­na­tion­ally more of­ten and for longer, with the num­ber of trips and num­ber of days per trip in­creas­ing in the past year from three to four and from five to seven days, re­spec­tively.

Chi­nese tourists are also vis­it­ing mul­ti­ple cities per trip, with over 80 per­cent say­ing they would not just stay in a sin­gle city, said the re­port.

The re­search com­bines data from more than 3,000 Chi­nese in­ter­na­tional trav­el­ers and more than 3,800 ac­com­mo­da­tion part­ners of Ho­tels.com.

This “more gen­er­a­tion” is pro­vid­ing huge eco­nomic ben­e­fits to global economies. China’s 122 mil­lion out­bound tourists in 2016 were 4 per­cent more than in 2015, ac­cord­ing to the re­port.

De­spite China’s slower eco- qi­pao nomic growth rate, this year’s re­port found spend­ing on in­ter­na­tional travel in­creased across all age groups. Chi­nese trav­el­ers spent $3,600 on av­er­age in the last 12 months, more than a quar­ter of their in­come, and up from 24 per­cent of the pre­vi­ous year.

Jes­sica Chuang, re­gional mar­ket­ing di­rec­tor of Ho­tels.com brand for Greater China, South­east Asia and In­dia, said the po­ten­tial for growth in both the num­ber of Chi­nese trav­el­ers and their spend­ing power is enor­mous.

“Our re­search has iden­ti­fied that China out­bound tourism of­fers huge eco­nomic ben­e­fits to many coun­tries across the globe. It’s there­fore vi­tal that ho­tels cater to Chi­nese trav­el­ers and de­velop in­no­va­tive ho­tel ser­vices that tap into their enor­mous spend­ing power.”

Chi­nese trav­el­ers are ex­pacted to spend an av­er­age 10 per­cent more on in­ter­na­tional travel over the next 12 months, with the mil­len­ni­als look­ing to in­crease their spend the most, with around two-thirds of the post-’80s and post-’90s con­sumers say­ing they ex­pect to spend more.

The av­er­age amount spent per day has also in­creased by 8 per­cent from 2016, with din­ing, sight­see­ing, rest and re­lax­ation ac­tiv­i­ties prov­ing most pop­u­lar.

But shop­ping dropped in pop­u­lar­ity. In 2016, 68 per­cent of trav­el­ers ex­pressed an in­ter­est in shop­ping. That fig­ure dropped to 33 per­cent this year so far.

The Asia-Pa­cific re­gions are still the most pop­u­lar des­ti­na­tions — 82 per­cent of trav­el­ers have vis­ited them in the past 12 months, the re­port said. It also said long-haul trips to Europe and the US have in­creased in pop­u­lar­ity.

In the past 12 months, the num­ber of Chi­nese trav­el­ers to Europe in­creased by 25 per­cent and those to the US by 11 per­cent. Th­ese des­ti­na­tions were par­tic­u­larly pop­u­lar with the post-’80s trav­el­ers, with 42 per­cent vis­it­ing Europe and 29 per­cent vis­it­ing the US in the past 12 months.

Look­ing ahead, Chi­nese trav­el­ers show a de­sire to travel even fur­ther than be­fore, with coun­tries such as France, the US, Canada and Ger­many leap­ing in pop­u­lar­ity, in com­par­i­son to their rank­ings in 2016.

De­spite not mak­ing the top 10, Latin Amer­ica stood out as an ap­peal­ing des­ti­na­tion, with re­search show­ing that the Chi­nese vis­it­ing Latin Amer­ica tend to travel and spend more — with an av­er­age of nine in­ter­na­tional trips per year to the re­gion, com­pared to over four over­all, and have a higher av­er­age spend of $5,600 in the re­gion com­pared to $3,600 over­all.

Chi­nese vis­i­tors in tra­di­tional Dolby The­ater in Los An­ge­les. dress pose for a group photo at a Hol­ly­wood boule­vard be­side the

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