VR prod­ucts daz­zle Chi­naJoy

China Daily (Hong Kong) - - BUSI­NESS -

Alien­ware, a brand known for its gam­ing com­put­ers and owned by Dell Inc, un­veiled a premium line of VR-en­abled de­vices — from sys­tems, mon­i­tors to cus­tom­ized com­puter mouses and key­boards — aim­ing to pam­per users with an im­mer­sive gam­ing ex­pe­ri­ence.

These fea­tured a team-up with In­tel Corp’s lat­est pro­ces­sors to en­able smooth multi-task­ing, a key­board with mem­ory func­tion, a high-res­o­lu­tion screen that sup­ports spon­ta­neous and re­spon­sive game-play, among other things.

“One of Alien­ware’s mis­sions is to en­able the best VR ex­pe­ri­ences with turnkey so­lu­tions, ” said Frank Azor, Alien­ware vice-pres­i­dent and gen­eral man­ager.

“China cur­rently has the largest gam­ing mar­ket in the world and we want to be the first to bring the lat­est tech to our com­mu­nity and take risks.”

Alien­ware said China is its sec­ond-big­gest mar­ket, fu­eled by a grow­ing num­ber of users that are wealth­ier and seek­ing so­phis­ti­cated gam­ing ex­pe­ri­ences. With over 130 Alien­ware stores in the coun­try, par­ent group Dell is set to ex­pand that range to tempt play­ers with vivid VR ex­pe­ri­ences, said Ray­mond Wah, se­nior vice-pres­i­dent for Con­sumer Prod­ucts Mar­ket­ing at Dell.

Ac­cord­ing to New­zoo, China’s gam­ing mar­ket is pro­jected to be a $30 bil­lion in­dus­try by the end of 2018, grow­ing at a pace of $2 bil­lion a year — a mar­ket seg­ment up for grabs that vir­tu­ally ev­ery PC gam- ing hard­ware maker is scram­bling to get a slice of.

Dur­ing the expo, HTC Corp an­nounced that it is work­ing on a stand-alone head­set for the Chi­nese mar­ket built on its Vive­port con­tent plat­form, un­der­scor­ing the sig­nif­i­cance it at­tached to its pres­ence in the coun­try.

“China is the lead­ing mo­bile mar­ket in the world to­day, and has the mo­men­tum to lead the global VR mar­ket as well,” said HTC Vive China Pres­i­dent Alvin Wang Graylin.

Sony In­ter­ac­tive En­ter­tain­ment also took to the stage and an­nounced a wide range of new VR ti­tles for its PlaySta­tion as it pushed hard into the Chi­nese mar­ket.

Alien­ware’s Azor said the com­pe­ti­tion was in­tense.

“A key stroke can mean the dif­fer­ence be­tween win­ning and los­ing,” he said.

“In­no­va­tion ap­plies to the prod­ucts peo­ple can buy from us to­day and the con­cepts like VR, AR (aug­mented re­al­ity) and AI (ar­ti­fi­cial in­tel­li­gence) that will shape their to­mor­rows.”

One of Alien­ware’s mis­sions is to en­able the best VR ex­pe­ri­ences with turnkey so­lu­tions.” Frank Azor, Alien­ware vice-pres­i­dent and gen­eral man­ager


Peo­ple wear vir­tual re­al­ity gog­gles dur­ing a demon­stra­tion at the Dell EMC World con­fer­ence in Las Ve­gas, the United States.

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