On­line home ap­pli­ance sales soar in first half

China Daily (Hong Kong) - - BUSINESS - By CHENG YU and FAN FEIFEI

Shop­pers splashed out 216 bil­lion yuan ($32.1 bil­lion) on on­line home ap­pli­ances in China in the first half of the year, an in­dus­try re­port re­vealed.

This was an in­crease of 16.9 per­cent year-on-year as the trend of buy­ing ma­jor house­hold goods on the in­ter­net in­ten­si­fied.

Fig­ures re­leased by the China Cen­ter for In­for­ma­tion In­dus­try De­vel­op­ment showed that sales of flat screen tele­vi­sions, air-con­di­tion­ers, re­frig­er­a­tors and wash­ing ma­chines reached 74.7 bil­lion yuan dur­ing the same pe­riod, a 41 per­cent in­crease year-on-year.

“In re­cent years, China’s on­line home ap­pli­ances mar­ket has de­vel­oped at a high speed with sales big­ger than ex­pected,” the re­search in­sti­tute’s re­port stated.

As for the big on­line win­ners, JD.com Inc still tops the home ap­pli­ance sec­tor with an in­ter­net mar­ket share of 61.3 per­cent, the re­port high­lighted.

Alibaba Group Hold­ing Ltd’s on­line mar­ket­place Tmall.com grabbed a 28 per­cent slice of the mar­ket, while Sun­ing Com­merce Group Co Ltd came next on 9.4 per­cent.

The sur­vey also showed that e-com­merce trans­ac­tions ac­cel­er­ated in ru­ral ar­eas, with re­tail sales in­creas­ing by 38.1 per­cent year-onyear for the first six months of 2017. But the re­port did not re­lease de­tailed fi­nan­cial fig­ures, which were sup­plied by the Min­istry of Com­merce.

Still, those sales num­bers in ru­ral re­gions were 4.9 per­cent­age points higher than trans­ac­tions in ur­ban ar­eas.

Best-sell­ing home ap­pli­ances in ru­ral parts of the coun­try were flat screen TVs and re­frig­er­a­tors.

“An in­creas­ing num­ber of peo­ple want a cer­tain qual­ity of life,” said Hu Yan, a de­part­ment of­fi­cial at the Min­istry of In­dus­try and In­for­ma­tion Tech­nol­ogy.

“High-qual­ity home ap­pli­ances are par­tic­u­larly pop­u­lar on­line be­cause they meet a de­mand for per­son­al­ized prod­ucts,” she said.

The re­port showed that air pu­ri­fiers, wa­ter pu­ri­fiers and dish­wash­ers are be­com­ing more pop­u­lar on­line. Sales of air pu­ri­fiers in­creased by 54 per­cent and wa­ter pu­ri­fiers by 37.6 per­cent in the first half of the year com­pared to the same pe­riod in 2016.

On­line sales of Chi­nese air­con brands ac­counted for 97.6 per­cent of the mar­ket, while do­mes­tic TV man­u­fac­tur­ers cap­tured a 72.2 per­cent share in their sec­tor.

Con­tact the writ­ers at chengyu@chi­nadaily.com.cn

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