Tourism Aus­tralia, Didi team up to help Chi­nese tourists

China Daily (Hong Kong) - - HOSPITALITY - By ZHUAN TI zhuanti@chi­

Tourism Aus­tralia has part­nered with Didi Chux­ing, the lead­ing Chi­nese trans­porta­tion app, to de­sign three routes for in­de­pen­dent trav­el­ers to ex­plore the coun­try by car.

Trav­el­ers can find all the de­tails they need on the in­ter­na­tional ver­sion of the Didi app’s car rental sec­tion.

Tourism Aus­tralia, an Aus­tralian gov­ern­ment agency, in­tends to in­no­vate its co­op­er­a­tion with Chi­nese travel por tals, so­cial me­dia plat­forms and new me­dia to pro­vide eas­ier ac­cess to in­for­ma­tion and bet­ter fa­cil­i­tate Chi­nese tourists’ trips to the coun­try, of­fi­cials said.

Data from the agency show Aus­tralia re­ceived a record high of more than 1.2 mil­lion Chi­nese tourists in 2016, with an av­er­age stay of 11 days. Over­all, they spent 9 bil­lion Aus­tralian dol­lars ($7.16 bil­lion) on their trips last year, ac­count­ing for ap­prox­i­mately 23 per­cent of the to­tal ex­pen­di­ture in Aus­tralia by for­eign tourists from around the world.

More in­de­pen­dent tourists from China are keen to ex­plore Aus­tralia com­pared with two or three years ago, cre­at­ing more op­por­tu­ni­ties for lo­cal tourism in im­prov­ing tourists’ ex­pe­ri­ence and pro­vid­ing ser vices tai­lor­made to Chi­nese tourists, said John O’Sul­li­van, manag­ing direc­tor at Tourism Aus­tralia.

This year has been des­ig­nated the of­fi­cial China-Aus­tralia Year of Tourism, sig­nal­ing bi­lat­eral re­la­tions have en­tered a new era, Xin­hua News Agency quoted Aus­tralian Prime Min­is­ter Mal­colm Turn­bull as say­ing.

The num­ber of Chi­nese tourists vis­it­ing Aus­tralia is fore­cast to sur­pass those from New Zealand in the next 12 months, mean­ing China will be­come the coun­try’s top tar­get mar­ket, O’Sul­li­van said.

The three routes rec­om­mended to in­de­pen­dent Chi­nese trav­el­ers on the road in­clude one in Aus­tralia’s south­east­ern coastal re­gion.

Set­ting off from Syd­ney on their north­ward jour­ney, trav- el­ers can sip wine at a vine­yard in Hunter Val­ley Gar­dens, ex­pe­ri­ence bo­hemi­anstyle By­ron Bay sur­rounded with trop­i­cal rain­forests, go surf­ing on the Gold Coast and tour around Bris­bane along the way.

The other two routes fea­ture nat­u­ral beauty, cul­tural her­itage and culi­nary de­lights in other re­gions.

The launch of the three routes is part of Didi’s greater col­lab­o­ra­tion with tourism ad­min­is­tra­tions in 13 coun­tries, as part of its launch of Global Road Trips Guides.

The book rec­om­mends three typ­i­cal routes in each of the coun­tries and pro­vides in­for­ma­tion on trans­porta­tion rules, li­cense poli­cies, places of in­ter­est, res­tau­rants and ho­tels.

In ad­di­tion to Aus­tralia, other coun­tries in­volved in the ini­tia­tive in­clude the United King­dom, Ger­many, S w i t z e r l a n d , t h e Un i t e d States and South Africa.

Didi is seek­ing more over­seas part­ners to join in and help to up­date the guides, ac­cord­ing to the com­pany.


The Gold Coast

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