Clear vision a real treat for hoops fanatics

Throughout years of cooperation, one of the main objectives of Unilever’s leading anti-dandruff shampoo brand Clear and the NBA has been to reach and influence more fans. As the partnership begins a new chapter this year, more positive steps are being taken to meet that goal.

During the NBA China Games 2017 between the Minnesota Timberwolves and the Golden State Warriors in Shenzhen on Oct 5 and in Shanghai on Oct 8, Clear will launch a series of online and offline activities to create a carnival of basketball for Chinese NBA fans.

“To engage billions of fans, we will launch a live broadcast of our program, entitled Winning Performance Basketball Training Camp, on our e-commerce platform, hosted by legendary NBA stars,” said Winnie Ma, VP of personal care for Unilever China.

“Clear will also launch NBA Winning Performance Carnival activities in Carrefour

“We want to reach and influence NBA fans as much as possible. We want the fans to know that Clear represents the spirit of the championship.” Winnie Ma,

VP of personal care brand building for Unilever China

supermarkets throughout China. Meanwhile, Clear is one of the sponsors of the NBA China Games 2017 in and Shenzhen and Shanghai.”

Clear has been a marketing partner of the NBA since 2014, and the link-up contin- ues to go from strength to strength.

“First of all, we want to reach and influence NBA fans as much as possible,” said Ma. “We want the fans to know that Clear represents the spirit of the championship.

“We launched the NBA Winning Performance program on Tencent’s platform so billions of fans could enjoy thrilling winning moments from NBA games.”

By combining Clear’s image with the NBA, the hair-care product has achieved exceptional market performance.

“We want to engage with more NBA fans in order to increase Clear’s brand awareness,” said Ma. “We will cooperate with our retailers to launch NBA Carnival activities. Meanwhile, we will work with NBA Cares to encourage more fans to donate basketball equipment to children in poor mountain villages. With the help of the NBA’s intellectual property, more consumers have purchased Clear’s limited-edition NBA shampoo.

“The partnership proves that one plus one is greater than two.”