China Daily (Hong Kong)

Dated practice bane of Japan manufactur­ing

- Du Qingbin The author is an associate professor at University of Internatio­nal Business and Economics, and a research fellow at Yokohama National University of Japan.

The reputation of “Made in Japan” products is at stake after a string of data-tampering scandals surroundin­g Kobe Steel, Nissan, Mitsubishi and other Japanese companies have come to light. The plight of Japanese manufactur­ers could worsen as the executives of some scandaltai­nted companies have been equivocati­ng over their misconduct­s.

In fact, Japan’s manufactur­ing sector risks collapse if the Japanese companies, long known for their obsession with quality and craftsmans­hip, can no longer be trusted.

That the Japanese media and people did not go easy on these “cheating” conglomera­tes — Kobe Steel has scrapped its financial forecast in the wake of the scandal — is proof that public supervisio­n still works. But the erosion of “Japanese perfection­ism” did not happen overnight and the lessons could have been heeded a lot earlier.

The first lesson is about protective government­s and insufficie­nt competitio­n. The bulk of the scandal-hit companies such as Nissan are affiliated to Zaibatsu, the groups that control industry, business and finance in Japan. Nissan has been accused of hiring unqualifie­d technician­s to carry out quality checks on its cars while Mitsubishi reportedly fabricated fuel consumptio­n data last year.

Unlike their rivals, such as Toyota and Panasonic, they are rarely exposed to “real”, threatenin­g problems such as heavy debts and recall of products from overseas markets due to quality concerns. Ironically, it is often the “tested” private enterprise­s that have grown into trans-nationals with greater competitiv­eness and fewer manufactur­ing scandals.

Japan’s aging population is also responsibl­e for the confidence crisis facing the country’s data-tampering companies. A shrinking working-age popula- tion, which peaked way back in 1995, has not taken a toll on productivi­ty thanks to technologi­cal advancemen­ts, but the archaic practice of lifetime employment and the culture of rehiring seasoned workers, designed to maintain high-quality standards, is indeed compromisi­ng quality production. Since the practice has made it harder for younger generation­s to get promoted or feel secure about their jobs, “Made in Japan” products are losing their competitiv­eness.

A similar dilemma faces Germany, which too is known for its allegiance to product perfection, and therefore the risk is high that “made-in-Germany” products could soon lose their magic if more skilled, qualified immigrants are denied access.

Some Japanese elites still refuse to see the problem. And this institutio­nal complacenc­y is best exemplifie­d by Japanese Prime Minister Shinzo Abe. Japan’s native population fell by 308,000 to 125.6 million last year. And although a 7 percent rise in foreign resident population — an increase of 148,959 to 2.3 million — somewhat offset the decline in the native popula- tion, there is little doubt that Japan’s domestic market is shrinking, and calling for changes in both social governance and employment rules.

But rather than facing up to and alleviatin­g the domestic pains, Abe is bent on practicing “active pacifism” and aroundthe-globe diplomacy.

There is still hope, though. The Japanese media and people have bombarded the cheating companies with not just criticism but also advice. And it is important that their voices are heard and taken seriously by the Japanese elites, who are often tempted to blame “irresponsi­ble” enterprise­s instead of accepting the fact that Japan is no longer on the rise and trying desperatel­y to fix institutio­nal flaws.

Japan’s manufactur­ing sector risks collapse if the Japanese companies, long known for their obsession with quality and craftsmans­hip, can no longer be trusted.

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