China Daily (Hong Kong)

PGA charity efforts define ‘togetherne­ss’

- By CHUAH CHOO CHIANG The author is a senior director, Communicat­ions of the PGA Tour and is based at TPC Kuala Lumpur, Malaysia.

Such has been the impact of the PGA Tour’s “Together, Anything’s Possible” charitable campaign that Swedish golfer Jonas Blixt succinctly explained what it means to see thousands of lives being impacted.

“I feel like playing on the PGA Tour almost comes second,” said the three-time Tour winner.

“What we get to do for charity, what the PGA Tour gives back to the community, is the greatest thing about playing.”

Beyond the push to excel in the profession­al game and beyond the pursuit of golfing greatness, the PGA Tour’s stars and the tournament­s that form its annual schedule have joined forces to go beyond the game and impact the lives of people at destinatio­ns where the Tour visits.

In 2017, the PGA Tour and its tournament­s generated more than $180 million for charitable causes, surpassing the previous year’s record amount by approximat­ely $14 million.

That raised the all-time total generated for charity by the PGA Tour to a staggering $2.65 billion.

From supporting children’s hospitals to mobilizing disaster relief, building homes for disabled veterans and providing educationa­l opportunit­ies for kids, the PGA Tour has taken the lead to making a difference beyond establishi­ng global golf stars who make headlines every week.

“The entire PGA Tour family takes tremendous pride in the positive impact that we continue to make each year through the millions of dollars that are raised for very deserving charitable organizati­ons,” said PGA Tour commission­er Jay Monahan.

“As we often note, beyond the sheer dollar amount, the real story is in the hundreds of thousands of lives that benefit from these contributi­ons every year.”

In 2017, five PGA Tour events raised more than $10 million for charity – the AT&T Pebble Beach Pro-Am, Valero Texas Open, Dean & Deluca Invitation­al, the John Deere Classic and the Waste Management Phoenix Open. In addition, the Presidents Cup announced a record donation of over $10.7 million while the Tour’s flagship event, The Players Championsh­ip, generated $8.7 million.

In the spirit of giving back, golf stars, both past and present, have chipped in over the years to make a difference for the less fortunate. Golf ’s Big Three — Jack Nicklaus, Gary Player and the late Arnold Palmer — participat­ed in a one-day event in 2010 that raised an astounding $15.2 million in a single day for a mission school.

Phil Mickelson and his wife, Amy, launched the “Birdies for the Brave” program over 10 years ago to help build homes for disabled troops and provide educationa­l support for spouses and children of service personnel killed in action.

Olympic gold medalist, Justin Rose and his wife Kate used their foundation to help under-privileged students via a school lunch program called “Blessings in a Backpack” where for many kids, lunch at school on Friday is their last meal until they return on Monday for breakfast.

In 2017, the PGA Tour and its tournament­s generated more than $180 million for charitable causes.

As part of its sponsorshi­p of the season-long FedEx Cup on the PGA Tour, FedEx commits $1 million in annual donations to benefit nonprofit organizati­ons.

The donations align with FedEx Cares, a global giving initiative, in which FedEx is investing around $200 million in over 200 communitie­s by 2020 to create opportunit­ies and deliver solutions for people around the world.

South Korea’s KJ Choi, the first Asian Tour graduate who made it big in America by winning eight PGA Tour titles including The Players Championsh­ip in 2011, has a big heart as well.

When Hurricane Harvey hit Houston, Texas, Choi donated $100,000 for relief efforts.

“Watching the chaos and devastatio­n, I felt the need to get involved and support the residents of Houston,” he said.

Indeed, when everyone comes together for a worthy cause, anything’s possible.

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