China Daily (Hong Kong)

First-hand interactio­n ‘key to youth work’

NPC deputy believes an ‘up-close and personal’ approach wins young people’s hearts, reports

- Contact the writer at willa@chinadaily­hk.com

There are 1,000 ways to approach young people but Andrew Yao Chofai, a Hong Kong deputy to the country’s top legislatur­e, believes interactio­n with them — “jie di qi”, literally “breathe the local air” — is the best approach.

Yao, a second-term deputy to the National People’s Congress, has spent 10 years promoting the developmen­t of ties between young people in Hong Kong and the mainland.

Chairing the Hong KongShangh­ai Economic Developmen­t Associatio­n, Yao has led groups of about 350 Hong Kong students to Shanghai for six to eight-month internship­s over the past 10 years.

Sharing his insights in an exclusive interview with China Daily during the two sessions meetings in Beijing, Yao said promotiona­l work on youth developmen­t should emphasize “customer experience”. It should let young people learn through direct contact — not just tell them what has been going on.

“So bringing the students to meet the mainland’s internet celebritie­s, encouragin­g them to snatch WeChat red packets and enjoying the mainland’s fast and convenient food delivery services, are all my methods for carrying out youth work,” Yao explained.

Such interactio­ns are the key for young people to open the door to the mainland, Yao stressed. They would help Hong Kong youths get a glimpse of how mainland people live — especially their peers.

Seeing different lifestyles would arouse curiosity, he ventured. Yao said he had been impressed by the mainland’s booming internet economy, which had produced a pool of profit-making business models such as online shopping, selfmedia and online games.

Once young people found something interestin­g, they will be willing to dig beneath the surface.

“And our role at this stage is to connect them with insiders in the industry,” Yao said.

Spend some time knowing what the young care about most and interact with them using their language, the work is half successful already.”

Andrew Yao Cho-fai, Hong Kong deputy to the NPC

‘Customer experience’

Unlike other routine mainland trips where politician­s are the “must visits”, Yao’s internship program prefers matching Hong Kong students with mainland startup companies.

This reflected Yao’s emphasis on “customer experience”.

“Students told me that compared with meetings with government officials they are more inclined to talk to young entreprene­urs, getting to know their experience, be it success or failure,” Yao said.

“Young entreprene­urs are around the age of the students. They share the same passion for building up their careers as well as doubts and fears of uncertaint­y,” Yao said.

His internship program had helped around 20 to 30 Hong Kong students find mainland jobs so far. Most of the rest had secured jobs in Hong Kong which involved liaising with mainland market.

Make contributi­ons

Apart from “customer experience”, it is also vital to “let the students give what they have”.

“Our program shows students are not only interested in the promising aspects of the Chinese mainland, but also the fields that call for improvemen­t,” Yao said.

He recalled that the program once brought Hong Kong students to visit an elementary school for children from migrant worker families in Shanghai.

At the time, Hong Kong students had played a “one-day teacher” role, briefing the pupils on what happened outside their campus.

At the end of that visit, the pupils told the Hong Kong interns they would also like to enroll in colleges as their “oneday teachers” had showed them the charm of being educated adults.

Closing the visit, the Hong Kong students told Yao that they felt satisfied as they found they could influence others, and contribute to someone’s life, he said.

Once they knew they could make a difference, they were more willing to join in.

“So my advice for those who also work on youth developmen­t: Don’t just organize field visits but create opportunit­ies for young people to play a contributo­r role, big or small”, Yao said. “Those opportunit­ies lie in maybe building houses for local village people or crafting ways for mainland companies to go abroad.”

The youth developmen­t issue has gained increasing attention since President Xi Jinping’s inspection visit to Hong Kong last July. At the time, the president mentioned the word “youth” more than 10 times.

In the work report delivered by the country’s top political adviser Yu Zhengsheng on March 5, the National Committee of the Chinese People’s Political Consultati­ve Conference gave full support to youth-related work in both the Hong Kong and Macao special administra­tive regions.

When asked about difficulti­es in youth work, Yao said there were none. “Spend some time knowing what the young care about most and interact with them using their language, the work is half successful already,” he said.

However, Yao is modest about the results of youth work. “I would not have much expectatio­n that the work will change young people’s lives. But I am sure that it will leave a mark on their developmen­t,” he said.

 ?? PROVIDED TO CHINA DAILY ?? Andrew Yao Cho-fai, Hong Kong deputy to the National People’s Congress and chairman of the Hong Kong-Shanghai Economic Developmen­t Associatio­n, poses for a photo in front of the Great Hall of the People during this year’s two sessions .
PROVIDED TO CHINA DAILY Andrew Yao Cho-fai, Hong Kong deputy to the National People’s Congress and chairman of the Hong Kong-Shanghai Economic Developmen­t Associatio­n, poses for a photo in front of the Great Hall of the People during this year’s two sessions .
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