30 percent
for a relaxation of gambling curbs in mainland cities.
He reiterated that mainland customers remain at the heart of MGM’s business strategy, and MGM Cotai complements MGM Macau well. “MGM Macau is what we call classic. It has a great sense of Portuguese Chinese influence and MGM Cotai is a pure celebration of China’s modernity.”
As Chinese consumers are leading global consumer trends, especially with their digitalization lifestyle, Bowie said MGM Cotai is built around the understanding of Chinese consumers’ “connectivity”.
From the four-story-high LED light featuring videos of well-known Chinese mountains and rivers, the 28 imperial carpets from the Qing dynasty hanging in the hotel lobby, or the QR code attached to its art works around the building that lead consumers to its website with more information of the art piece, such designations speak volumes about the casino operator’s goal of winning over a wider spectrum of Chinese clientele.
“Everyone says Singapore will cause us problem. It didn’t. Everyone says the Philippines will cause us problem. It didn’t. Other jurisdictions will try to compete, but it’s almost impossible for anyone else in the region to create the infrastructure, the quality and diversity of resorts like here in Asia,” Bowie said.
“If you look at all the six big casino players in Macao, we’re actually pretty good at what we’re doing.”