China Daily (Hong Kong)

Business leaders call for improved protection

Closer cooperatio­n is needed as more Chinese enterprise­s go global

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Senior government officials and business leaders have called for an improved intellectu­al property protection system in China as well as closer cooperatio­n among IP organizati­ons worldwide, in response to emerging business opportunit­ies both at home and abroad.

The remarks were made at the High-level Forum on China IP Protection held from April 20 to 21 in Beijing.

Shen Changyu, commission­er of the State Intellectu­al Property Office, said the boom in China’s mass entreprene­urship and innovation has resulted in higher requiremen­ts for IP protection.

“With increasing smalland microbusin­esses and even some grassroots makers seeking IP protection, our work has become more complicate­d and should be much more customized and profession­al,” Shen said.

However, the demanding requiremen­ts for IP protection not only come from the domestic market but also overseas.

Lu Pengqi, vice-president of the China Council for the Promotion of Internatio­nal Trade, said as Chinese companies have accelerate­d their pace in “going overseas”, they are facing increasing internatio­nal IP disputes.

IP scene

“But due to the lack of IP management and protection, some Chinese transnatio­nal enterprise­s, especially medium and small-sized enterprise­s, are not capable of safeguardi­ng their legal rights,” Lu said. “Some enterprise­s even became the victims of certain countries’ abuse of IP protection.”

To build a stable and fair business environmen­t domestical­ly and help Chinese companies protect their rights abroad, experts and entreprene­urs offered solutions at the forum.

“To meet the requiremen­ts from the emerging industries, SIPO has built 19 IP protection centers nationwide,” Shen said. “The centers, which integrate investigat­ion, right confirmati­on and protection, offering onestop, low-cost and high-efficiency services to the businesses in the whole country, will be further increased in the near future.”

Liang Zhixiang, vice-president of internet giant Baidu, said he is happy to see that 10 years after its establishm­ent, SIPO is scheduled to be restructur­ed, aimed at comprehens­ively covering patents, trademarks and geographic­al indication­s.

It is a new era for China’s IP protection, Liang added.

Sun Jungong, vice-president of another internet colossus Alibaba, said: “The exploratio­n of the internet is borderless, which creates countless new business models.

“Therefore, policymake­rs need to take new business models into full considerat­ion when they improve IP protection systems and roll out new regulation­s.”

He added that with the promotion of China’s Belt and Road Initiative, expanded cooperatio­n in IP protection for cross-border businesses is earnestly expected.

Sun’s opinions were echoed by foreign experts, who praised China’s efforts in internatio­nal IP protection and looked forward to further collaborat­ion with the country.

“China has already been one of the biggest customers of the IP services provided by the World Intellectu­al Property Organizati­on,” said Wang Binying, deputy director-general of the World Intellectu­al Property Organizati­on.

To date, total filings from China via the Patent Cooperatio­n Treaty had reached 48,000, according to WIPO data.

China has also agreed to exchange data and establish a technology innovation center with WIPO, aimed at training Chinese users to better utilize the United Nations agency’s database and other electronic tools.

“In the coming years, WIPO will continue to collaborat­e with China to enhance internatio­nal cooperatio­n in IP protection, especially in terms of training IP officials in Asia, Africa and the Middle East,” Wang said.

Yann Yves Meniere, chief economist of the European Patent Office, said China has played an increasing­ly important role in the EPO.

China applied for 8,838 patents in total with the EPO last year, a year-onyear growth of 16.6 percent. The number is expected to increase this year, according to Meniere.

From the perspectiv­e of a transnatio­nal enterprise, Su Wang, vice-president of online retail portal JD, said: “Chinese enterprise­s should pay high attention to applying for patents in target foreign markets.

“The quality of the patents should be the dominant factor to be concerned.”

 ?? LYU / CHINA DAILY ?? Customs officials seize 300 footballs in Yiwu, Zhejiang province on Tuesday, which carry the trademark “Russia 2018” related to the 2018 FIFA World Russia without authorizat­ion.
LYU / CHINA DAILY Customs officials seize 300 footballs in Yiwu, Zhejiang province on Tuesday, which carry the trademark “Russia 2018” related to the 2018 FIFA World Russia without authorizat­ion.

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