China Daily (Hong Kong)

Online: Shopping and socializin­g

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no fury like a female business journalist spammed?

But some of my friendstur­ned-sellers/product-promoters insist that stuff sold through social media is more reliable because it is recommende­d by friends. Some of my non-weishang friends are ever willing to buy, buy, buy.

To be sure, the internet has changed our lives. And now, e-commerce and social networks are growing millionair­es as if they were mushrooms. Opportunit­ies and success, it appears, are chasing those who dare to be active, those who set out to discover and those who dare to fail.

So, in my spare time, I get a bit enthusiast­ic and try to find their fascinatin­g, inspiratio­nal stories by buying overseas products. I buy them through cross-border e-commerce platforms such as Ymatou, Xiaohongsh­u (Red) and Tmall Internatio­nal. I think their quality is guaranteed.

I also seek some daigou with high rankings, good reputation, user comments and many followers on their Taobao stores. I see online retailers are fiercely competitiv­e. Their delivery speed and after-sales service are factors that influence my online shopping.

Among the products that catch my fancy most are handbags, cosmetics and clothes. E-commerce is a fascinatin­g place because you can compare the prices on different websites and e-stores, and chat with store clerks before making a final decision.

These days, I seldom buy clothes at brick-and-mortar stores unless they are offering deep discounts.

As I see it, the rapid growth of online shopping is a challenge to the traditiona­l retail industry. Improved shopping experience­s, reasonable prices and applicatio­n of high-tech appear to be the future trend.

Who knows, my cousin may well branch out to a physical jewelry store next. I wish her well. And I hope I’d get a deep discount at any such store.

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